Data Analysis The study involved a total of 184 respondents, with the majority of them aged 18-24 years old. At 44.57 per cent, this age group is the leading age group within the total population of respondents in terms of mobile phone ownership. As illustrated in figure 1 below, the second...
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According to Duboff (2011) marketing research is the process of collecting information about the business’ competitors, market, and customers. I conducted an interview with three Subject Matter Experts (SME) doing research work as their primary occupation to understand the role of market research. There were three open-ended questions that I...
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A larger extended historical background of literature explains the significant role education plays in the economic growth of a state. In addition, the level in which education has impacted nation’s potential to adopt measures such as technological change, women and youth empowerment, level of job creations, the international relation among...
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4.1 Introduction Technological advances in mobile communication devices and breakthrough in dating apps, virtual communities have emerged, characterized by increased socialization in a virtual society. Dating in contemporary societies is only a swipe away. Studies indicate that at least 1 in 10 Americans use online dating services (Alhabash, Hales, Baek...
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In 2008 Lenore Skenazy, let her son find her way back home using the subway alone and, she later wrote the story in a newspaper column which dubbed her the title “America’s Worst Mom.” She had given her son some quarters and some money in case of emergencies, and she...
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Studies in sociology and psychology, as well as a survey of consumer preference, attitudes, or opinions, use samples to obtain information on the whole population where the samples used represent the population of interest accurately. The samples selected from a population are the research subjects and are known as the...
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The idea of own-race bias effect has been a subject of research in the social science field. Many researchers have improvised different study analysis to understand the distinct elements that form the kind of biasness exhibited in the subject. Meissner " Brigham (2001) investigates this biasness concerning the memory of...
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Social networking refers to the use of social media sites to facilitate the interactions between people (Sherchan, 2013 p.47). Currently, the world is a global village. The various social media sites have eased communication considerable and all one needs to do is engage with others through the networks. Sites such...
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TASK 1: Revision Exercise (Social Influence Scenarios) Part a. a. In the UEFA Champions League football matches, each player tends to put more effort so that to outshine a player from the opposing team playing in the same position, as fans cheer them. b. My first occasion to stand in front of a...
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Social influence is best understood when scholars study it in the context of psychology which offers direct reaction to the social forces. The response of individuals to the actions of the people in different circumstances depicts the personal judgments in that phenomenon. From this point of view, it is indispensable...
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An interpersonal relationship can be described as an emotional/romantic partnership between two individuals. Interpersonal relationships can bring out positive emotions and feelings of togetherness in people. However, people have a habit to forget how important two individuals are to each other in a romantic relationship and may stray from their...
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Colorism is not an issue that emerged in America in the 21st century, but it has been a historical problem articulated to slavery. The issue has been vivid in societal develops and has altered the African Americans self-acknowledgment methods. Colorism also affected their identities. African Americans believe that color bias...
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