Essays on Marketing

This article was about how Five Below Inc. has managed to strategically compete with online giants like  Amazon.com. The article was written by Suzanne Kapner on Nov. 2, 2018, and was published by the wall street on Nov. 30, 2018. According to the presentation, Five Below Inc. has become a...

Remaining relevant in business requires a clear understanding of the external forces that might affect an organization. Porter mentions that businesses have to stay wary of the external forces that might bombard the organization, and affect its position in the market.[1] Forces such as competition from established rivals, buyer power, supplier...

A holiday in Europe would have a higher price elasticity in absolute value compared to a bag of rice. It is because a holiday’s cost is more significant to one’s budget than the cost of a bag of rice. Question 2. Weetbix would have a higher price elasticity in absolute value compared...

1. The Impact of Banning Billboard Advertising on Cities The primary reason why cities are banning billboard advertising is to eradicate the visual pollution that arises from the presence of numerous billboards in the visual space. The billboards with diverse images, messages, and colors may create unfavorable visual expressions that affect...

1. Major attributes of markets are that they spontaneously coordinate the exchange decisions of many individuals with diverse interests and multiple goals. They do so because the process of exchange itself aggregates and reveals the relevant information needed for producers and consumers to make effective economic decisions despite the ever-moving...

The Introduction of the iPhone 6s Plus The introduction of the iPhone 6s plus was done in September of 2015 by Apple's CEO Jim Cook, the opening of the smartphone, just like its predecessors, were met with excitement from the Apple product customers. It is clear that the consumers of cellular...

Consumer Surplus and Producer Surplus Consumer surplus is the monetary difference between what consumers are willing to pay and the actual market price of a product. It is a measure of the economic benefit consumers receive from buying goods and services. Producer surplus is the monetary difference between the minimum amount...

In graph C: Supply and Demand for Cocoa In graph C, if one of the determinants of supply changes such that the goods increase, the supply curve shifts outwards indicating that suppliers are willing to bring more goods at low prices for all possible quantities. Demanders will then respond to price...

Due to the introduction of technology in businesses, it is crucial for retailers to be innovative to meet the demand of many customers. The retailers should also integrate marketing strategies that add in keeping the success of their firms. This paper compares the product, distribution, price and promotion strategies of...

The REI company The REI company was started in1938 by Lloyd, his wife, and fellow climbers. The company was started by Lloyd after he failed to find a reliable ice axe in his locality and at a reasonable price. He began to import quality ice axes from Australia at lower prices,...

Globalization coupled with international stability in business and improved regulations by World Trade Organization (WTO) has seen countries and individuals increase the earning capacity from global business activities. The success in the world of business is driven by the ability to control costs of operations, appropriate pricing and product design...

Profit Maximization and Pricing Strategies Profit maximization is the crucial goal of any firm operating in a given business environment. Thus, it is upon the managers to use best pricing strategies to maximize their firm s profits. Managers should sell firms products at a price where all the costs of production...