Essays on Social Media Marketing

The Role of Social Media in Promoting a Product

This research aims to do an in-depth analysis of the role of the impact of social media on a product's promotional activities (Wood, 2012). It seeks to analyze how the social interaction of the various consumers through social media platforms can be taken advantage of to boost the sales of...

Words: 409

Pages: 2

The Impact of Web-Based Social Networking on Business Sales

The utilization of social networks is an essential tool that helps businesses to reach thousands of customers across the globe. The dissemination of system developments, at the natural level, which incorporates institutional and administrative elements, is profoundly mind-boggling and has ignored the role of Social Media. The paper points, through...

Words: 5001

Pages: 19

Social Media Marketing for Retailers

The modern world is technologically driven, and social network sites have since become avenues for businesspeople to extend their marketing crusades to an array of clients. Chi (2011, 46) characterizes social media marketing as a “link between clients and brands while giving not only a personal channel but also currency...

Words: 3935

Pages: 15

The Impact of Social Media on Destination Image and Selection

The Internet has revolutionized global business in the 21st century. It has improved the speed of connecting to the customers international, cost effective in terms of the economies of scale and provided promising avenues to venture and promote in novel business opportunities to many customers globally (Boulianne 2017, p. 5)....

Words: 3486

Pages: 13

The Influence of Facebook Advertising on Consumer Purchasing Behaviour in UK Fast Food Industry

The influence of Facebook advertising on consumer purchasing behaviour such as impulse buying in the UK fast food industry Background and Aims: To investigate the impact of Facebook on the purchasing behaviour of consumers in UK fast food industry The fast food industry in the UK is dominated by big international brands such...

Words: 2328

Pages: 9

Social Media and Digital Marketing Definition

The field of design marketing and management encompasses three spheres of knowledge. In specific, research in the field is concerned with the planning and conducting of strategic and visual marketing for particular groups (VIA University College, 2018). Further, design, marketing, and management entail analyzing brands, market trends and proper use...

Words: 4138

Pages: 16

Sampling Procedure in Social Media Marketing Research

The chapter delineates research design, the study population, sampling, instrumentation and the data collection mechanisms used in this study. Further, it outlines how data was analysed.The empirical type of research was used as it sought to prove or disprove the working hypotheses through the observation and experiment of data research....

Words: 4624

Pages: 17

The Potential of Social Media for Luxury Brand Management

Studies on digital marketing have increased with the expansion of the social media space. Many salesmen have realized that social media can significantly aid in reaching out to more customers thereby boosting profits. However, few studies have been done concerning the use of social media as a digital marketing tool...

Words: 4057

Pages: 15

Social Media and E-Commerce

Social Media and E-commerce Social media and e-commerce are products of development of Internet technologies. While social media is hailed as the modern form of communication, e-business is the future of trade. This paper is set to identify how social media is used to improve revenue generation of e-businesses. The study...

Words: 4488

Pages: 17

The Impact of Social Media on Destination Image

Internet has revolutionized global business in the 21st century. It has improved the speed of connecting to the customers international, cost effective in terms of the economies of scale, and provided promising avenues to venture and promote in novel business opportunities to many customers globally (Boulianne, 2017, p. 5). One...

Words: 3523

Pages: 13

Visual Brand Communication on Instagram

In the modern world, technology has greatly improved the way in which people communicate, shaping the approaches that organizations adopt to communicate their brands to the outside world especially to their existing and potential customers respectively. On social media, various platforms have been embraced by corporations in communicating their brands...

Words: 4009

Pages: 15

Facebook Advertisement Influences the Purchasing Behavior of GSM Business Student

Critical analysis on how Facebook Advertisement influences the purchasing behavior of GSM (Greenwich school of management) Business Student Purchasing behavior typically refers to the various processes and acts of individuals that are involved in buying and utilizing specific products (Johnstone et al. 2015). Most often, the purchasing behavior of an individual...

Words: 4129

Pages: 16

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