Essays on Marketing

How to Make the Most of Black Friday Online Shopping

The Friday after Thanksgiving is often referred to as “Black Friday.” In the US, Black Friday traditionally marks the beginning of the Christmas shopping season. For many shoppers, Black Friday means a slew of great deals on various products. But it also means traffic and a crush of people. In…

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Pages: 3

Searching For a Trademark Online

A trademark is a piece of intellectual property that identifies the source of a product and distinguishes it from competing products. It can be a recognizable design, sign, or expression. It is the property of the trademark owner, who can be an individual, business organization, or legal entity. This article…

Words: 819

Pages: 3

What Is a Mystery Shopper?

Mystery shopping is a method used by organizations and marketing research companies to evaluate the quality of customer service, sales, and job performance. It is also used to measure regulatory compliance. The process can reveal specific information about the market and competitors. In other words, it’s a tool that helps…

Words: 527

Pages: 2

the jumpman

A headline read, “It’s a duck, it’s a jet… no, it’s a pair of Air Jordans.” The sporting world went nuts as Michael Jordan set off for a dunk from the free-throw line. He was no longer Jordan; he had changed his name to Jumpman. The slogan for the shoe…

Words: 1331

Pages: 5

Evaluation of Perfect and Imperfect Market Structures

In today’s global economy, there are many business models. Perfect competition, imperfect competition, duopoly, oligopoly, and many others are examples. Many of these industry structures are influenced by different settings and modes of action. They are both affected by demand and resource rivalry. The optimal market competition and the imperfect…

Words: 4188

Pages: 16

Old and New Nike’s Ad Comparison

Nike is a brand that has been well-known for its outstanding commercials over the course of its fifty-year existence. The corporation has created a variety of printed advertisements over the years, and this paper examines an ad from the 1980s as well as a more recent one. The two advertisements…

Words: 974

Pages: 4


Rapid advances in the area of information technology have played a significant role in the transformation of numerous national firms into Multinational Corporations over the years (MNCs). Furthermore, the developments have aided in the growth and operation of global information systems (IS). Nike is a prime example of a multinational…

Words: 1496

Pages: 6

I used to work at the concession stand at the movie theater

I used to work at the concession stand in the movie theatre. I didn’t want this job because consumers could be angry with it. I didn’t like the work and the management was almost as mean. What kind of lesson did the character(s) learn? The narrator knows how to deal…

Words: 364

Pages: 2

Logic and Critical Thinking

What kind of advertisements are these (the Seventeen ads) — identification or promise? Who is meant to identify with whom? Or, what exactly is being promised? What message(s) about sex do the Seventeen Magazine photos convey to young girls? What do you say to young boys about sex? According to…

Words: 458

Pages: 2

Charity Needs Markets

Jorg Guido Hulsmann’s post, Charity Needs Markets, investigates the practice of gift-giving in human society and its relevance to finance, if any. At that end, he makes the first observation that gift giving necessitates agreement between two people: the giver and the receiver. This is due to the fact that…

Words: 272

Pages: 1


The learning experience has focused on multiple transitions aimed at improving the process. A service-learning approach incorporates the use of community resources, such as reflection and instructions, to enrich the learning experience. Service-learning strategies assist in the promotion of social roles as well as the enhancement of cultural connections. Satisfaction…

Words: 1393

Pages: 6

Community Service Learning Placement

The reflection is focused on my placement at the E4C Alberta Business, where my everyday experiences are closely related to some of the class readings.” The article, in particular, examines slacktivism: raising consciousness by Dunning (2014) and out of the darkness by Fyfe and Milligan (2003). I was fortunate to…

Words: 1791

Pages: 7

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