Essays on Marketing

Strategic planning is important for any business success. Strategic planning defines where an organization needs to go and not necessarily, how it will get there (Dobni 2010, p.40). Different from business plans, there is no other way through which effective strategic planning is created. Envisioning the goals and then defining...

The Tipping Point and its Characteristics The stage of drastic increase or decline of a phenomenon can be described as its tipping point. The idea of Tipping point is applied to understand various trends such as increase in sales of commodities, decline in urban crime rates, disease outbreaks, among other cases....

Scarcity induce psychological alluring attribute in customers towards goods and services. Psychologists argue that the only way to make a product desirable to customers is by making it scarce (Sobel.A, 2013). Rebecca Ratner, A professor of marketing At the University of Maryland’s Robert Smith School of Business, in an article...

In the world of economics, the behavior of businesses in competitive markets. The behavior of businesses in competitive markets has emerged as one of the most discussed subjects. It is based on the fact that a majority of the markets in various economies are either competitive or have some degree...

Health is declared to be an essential human right. The right to access healthcare services implies that the authorities have to formulate viable strategies that will ensure each citizen is as healthy as possible. In typical conditions, this right would be promoted through the provision of quality medical therapies and...

Every firm wants to either retain or increase demand for its commodities. Let’s analyze the determinants of price elasticity of demand. A higher elasticity means a higher sensitivity of demand to changes in price. The factors that affect demand include the following. Availability of substitutes. When there exist substitutes to the...

The article discusses the monopolistic market in Australia while giving examples from other countries that imperfect competition has impacted negatively. For instance, Wright (2017) talks about the impacts of Standard Oil's monopoly in the U.S. that not only affected oil prices in America but also across the globe. In the...

I had always dreamt of this project even before I joined college. I believe it will be my first step towards my dream business world. I think I am a high achiever and as the theory of achievement puts it, I chose this opportunity not because I don’t desire other...

Internet marketing continues to evolve as a major advertisement avenue where companies promote, drive traffic, and increase sales of their products. Firms have continued to use internet marketing approaches such as website design, social media, e-mail marketing, online promotions, blogs, and article marketing to promote their products and drive traffic...

Firstly, you have to know the skills to score to ensure that you do not get zero scores. In this case, the names and balls used in the games revolve around the supply-demand curves which a business person knows, and the only thing that is left is to utilize them....

Business ventures keeps changing overtime in various aspects including the finances, the customer base, the production capacity, and expansion in terms of reaching new markets. However, companies operations must be synchronized with the set standards to achieve the results. The production process must ensure that there are no defectives items...

The Supply of Coffee The supply of coffee is essential for the billions of people who depend on it for refreshment. The significance of coffee extends to the people who work in the industry and also the farmers who produce the coffee berries. The issue of immediate concern which surrounds the...