Essays on Marketing

The Role of Public Relations in Crisis Management The ability to handle public relations can destroy or create the firm during a crisis event. An organization such as Sony is venerable to a wide range of unforeseen threats, which has the capacity to harm its reputation and have a possibly devastating...

Ritzer’s concept is quite accurate since it describes many sectors in the economy. Clients expect fast and efficient services. Federal agencies are often criticized for slow or lackadaisical services. For instance, many Americans complain whenever their visas or driver licenses are delayed. Similar sentiments are visible in other areas of...

This poster uses a gay couple in its advertisement. It depicts two males with a child, which is a representation of a family. The ad also contains a Coca-Cola bottle as the sponsoring company. The targeted social group seems to be the same sex group. The poster was launched by...

Business Communication Business communication is the sharing of information between employers and staff members or the organization and third parties. Regardless of those involved in business communication, there are specific rules which should be followed to ensure its success. Communication in business should be a mutual exchange of understanding and is...

The 5th Annual E-commerce Expo & Conference The 5th Annual E-commerce Expo & Conference will be held in Brooklyn, New York, on 6th February 2018. The event to be chaired by Amazon and E-tail aims at educating people on E-commerce, business development, and sales efficiency (“E-commerce 5th Annual Conference and Expo...

We have an image of ourselves in other words which we are; this is what we refer as self-concept. A social identity is the specific people are classified as; this is where we are perceived as members of a particular group. A company’s brand image is also part of its...

Customers have different tastes and preferences When it comes to products and services. When it comes to the academic arena, some students prefer to study in Kuwait while others abroad. Studying both abroad and in Kuwait serve the same need which is to earn a degree. However, there are differences between...

In today's era, technology has become a way of life In today’s era, technology has become a way of life since people want to communicate regularly regardless of the activities they are doing. Among the most common dangerous behavior is texting and driving, which has resulted in many deaths. Although individuals...

A persuasive advertisement A persuasive advertisement is a significant strategy that is used by successful brands in increasing the demand and sales of their products. The use of advertisements is essential in creating awareness of the existence of a product. The information included in the adverts also enhances the customer's knowledge...

In the advert: Using Frequency to Pass the Message The producer of the advert uses frequency as a means of passing their message and more importantly getting the audience to remember the theme of the short video. More importantly, making the message memorable. Analyzing the use of the word "greatness," further...

The purpose of the commercial The purpose of this memo is to assess the KIA's Soul brand commercial and recommends how the advert would be adjusted to attract more attention. Description of the commercial The commercial tagged #ShareSomeSoul talks about KIA's vehicle brand named KIA soul. The commercial begins by displaying a scene...

Technical Writing Skills in the Workplace Technical, also referred to as functional writing, is a fundamental skill that has become an essential requirement for workers in different work environments. Workplace writing skills help a worker with the most significant ability to communicate with other sections of the workplace, including colleagues and...