Essays on Marketing

Art as an Expression of Socio-Psychological Responsibility Art is the illustration of an artist's artistic vision which is the direct product of the artist's socio-psychological responsibility to others who are fascinated by his or her interest. Aside from the artist's own conception of the aesthetic nature of his or her work,...

A board game named Risk A board game named Risk was created by Albert Lamorisse and released in 1957. This game is defined as a game of strategy, conquest, and conflict. Besides its entertainment fee Risk also gives the players a opportunity to acquire, use, and develop...

Bed Capability Management and the Importance of Efficient Discharge Process Bed capability management is a crucial issue for hospitals due to the fact it impacts on patient flow, increases costs, and leads to gradual care. To improve the quality of how hospitals work, the important method is shifting from culture to...

Medical data is information about a person's medical history. Signs, etiology, procedures, and outcomes related to the medical problem are included in patient information (WHO, 2008). Patient data may be used to create an intervention aimed at resolving the health problem. Individual records, as well as data from a large...

Martin E. Porter and His Influence on Strategy Martin E. Porter was a young economist who wrote the article How Competitive Forces Shape Strategy, which began a revolution in the strategy sector. Over the following decades, Porter continues to delve into this area further bringing in new ideologies. Porter's five forces...

Advertising is a fundamental competitive feature in any business (Maasik, Maasik, and Solomon). It includes making a product appealing enough to attract the interest of the target market. Adverts frequently feature on the television, newspapers, social media, billboards and the internet. An positive advert incorporates emotional and psychological appealing techniques...

A headline read, “It's a duck, it's a jet... no, it's a pair of Air Jordans.” The sporting world went nuts as Michael Jordan set off for a dunk from the free-throw line. He was no longer Jordan; he had changed his name to Jumpman. The slogan for the shoe...

In today's global economy, there are many business models. Perfect competition, imperfect competition, duopoly, oligopoly, and many others are examples. Many of these industry structures are influenced by different settings and modes of action. They are both affected by demand and resource rivalry. The optimal market competition and the imperfect...

Rapid advances in the area of information technology have played a significant role in the transformation of numerous national firms into Multinational Corporations over the years (MNCs). Furthermore, the developments have aided in the growth and operation of global information systems (IS). Nike is a prime example of a multinational...

Nike Advertisements: A Comparison of Appeal and Effectiveness Nike is a brand that has been well-known for its outstanding commercials over the course of its fifty-year existence. The corporation has created a variety of printed advertisements over the years, and this paper examines an ad from the 1980s as well as...

What kind of advertisements are these (the Seventeen ads) — identification or promise? Who is meant to identify with whom? Or, what exactly is being promised? What message(s) about sex do the Seventeen Magazine photos convey to young girls? What do you say to young boys about sex? According to the...

I used to work at the concession stand in the movie theatre. I didn't want this job because consumers could be angry with it. I didn't like the work and the management was almost as mean. What kind of lesson did the character(s) learn? The narrator knows how to deal with unpleasant scenarios such...