Essays on Marketing

Germany’s stationery industry has been seen to be stationed ideally in the international market. The country is well known for its writing instruments and its artisan paper (Klehm, 2011). The stationery industry in Germany grew at a rate of 3.5% in 2014 and 2015 (GTAI, 2018). These statistics are based...

Macro Environment Macro environment entails the key and uncontrollable elements that affect the way an organization makes a decision, its strategies, and overall performance. The features include the political factors, economic, legal, technological changes, and social conditions. Social Conditions Samsung is affected by social conditions in that despite its global image the company...

If a business requires a boost to the bottom line maybe it is time for the management to review the sales and marketing strategies and come up with a blueprint to gain ground on the competitors. A proper way to do this is to break down the word sales and...

The Internal Processes and Challenges in a Workplace The internal processes of a workplace can be executed regardless of the external business factors. The internal processes tackle vital aspects in the workplace and any organization in general, as it ensures delivery of primary services. In our workplace which is a retail...

Introduction Over the past two decades, access to ‘big data’ has significantly become a strong source of competitive advantage for some firms within the global business environment (Conklin, 2017). As expected, the volume of data and information created by multiple business activities, has been continuously increasing as it is captured by...

In business, a design is an essential aspect In business, a design is an essential aspect and to have a competitive advantage; it is crucial to get it right from the start. As applied in operations management, when planning on tapping in any market, the key factors are product design, service...

Tackling the notonthehighstreet project Tackling the notonthehighstreet project has to be one of the most challenging tasks that I have undertaken in a group; throughout the Semester. Notonthehighstreet is a venture that is famed for unique and thoughtful gifts ranging from; personalized gifts, Baby gifts, festival gifts, as well as couple...

An engineer called Fredrik Idestam founded Nokia in 1865 in southern Finland. He is the same person who founded a wood pulp mill and started the manufacturing of paper. Nokia became productive as most industrial enterprises used the cardboard and papers are manufactured. In 1895, Fredrick Idestam handed over the...

Nike is a multinational entity based in America where its headquarters are located and has international branches (Jin " Cedrola 2017, p. 127). The firm which leads internationally with regards to supplying athletic shoes as well as apparel manufactures, develops and designs footwear as well as accessories, apparel and equipment....

We, Sidra PR are delighted to work with you towards improving on your financial budgeting and control. Notably, in the past we spearheaded Turkish Airlines entry into Kenya in 2010 by providing high key publicity for the giant airline (174 planes) by highlighting tourist towns of Turkey such as Istanbul...

Notice of Delayed Delivery Dear customer unfortunately, we will not be able to deliver the kits that you ordered for from our stores. We have received an influx in our ordering services that are security encrypted. However, we cannot process the requests due the amount of supply that our company can...

The pace at which technology is taking over in the business sector is remarkable. Most of the big companies, especially those in the wholesale industry, have adopted the use of mobile technology. The brick and mortar stores find it difficult to compete with the individuals who have invested a lot...