Essays on Corporations

The principal aim of the research is to look at the various ways that brand recognition can improve customer relationship in the energy industry. The paper also discusses the importance of brand recognition to the firm, how to realize gains from return on investment, the creation of brand loyalty, building...

The modern technology metamorphoses within seconds. Every day, there are numerous breakthroughs made on different aspects of the technology. The most significant motivation for the advancement is for companies to remain competitive in the market. As such, the companies aim at meeting the needs of consumers or simplifying the human...

The Manner in Which Zappos’ Leadership Has Fostered a Culture of Ethicalness The Zappos leadership has encouraged a culture of ethicalness in the organization by always being under the commitment to create a working environment whereby the employees can communicate openly with the management as regards their well-being and satisfaction. Tony...

The major theme under discussion is the role of expatriates to determine the performance of the subsidiaries. In this case, expatriates refer to the nationals in a foreign country while subsidiaries refer to the business branches of a parent company operating in a foreign nation (the different state from that...

The main aim of the research study was to critically assess the impact of the internet on SMEs in the United Kingdom. The study embraced the descriptive survey design to explain the impact of the internet on SMEs in the UK. The study found that the use of internet among...

The influence of Facebook advertising on consumer purchasing behaviour such as impulse buying in the UK fast food industry Background and Aims: To investigate the impact of Facebook on the purchasing behaviour of consumers in UK fast food industry The fast food industry in the UK is dominated by big international brands such...

The image of organizations is formed over the years, and it can collapse at any moment. For such a world-famous company like Apple, any scandal or accusation does not work for the good of the image since the target audience of the brand has high expectations, both from Apple technology...

The human resource management function is vital if an organization is to achieve its objectives. The function is of primary significance as it determines the nature in which the human capital in an organization is managed and thereby the success of the organization. An organization can be viewed as being...

The first project on carbon offsetting took place in 1989. The project was undertaken by Applied Energy Services where commitment to plant 50 million trees were made in Guatemala. In exchange, consent to construct a power station fired by coal would be granted (Smith, 2007, p. 14). Nonetheless, it took...

The First Effect of Brexit: Increased Merger and Acquisition (M&A) Transactions The first effect of Brexit on multinationals in the UK is increased merger and acquisition (M A deals shot by 32% while deals worth $234.5bn were completed in 2017 (Latorre, Olekseyuk, and Yonezawa, 2017, p.7). Other statistics indicate that by...

The film industry comprises the commercial and technological filmmaking institutions. Despite the fact that the cost associated with making films drove film generation to think under the sponsorship of production organizations, advancements in the development of affordable equipment have enabled independent filmmakers to grow. With the evolution of the industry,...

The dissertation discusses graphic design and how the evolution of technology has affected advertising. The paper seeks to understand how technology has transcended human objectives to the degree of artificial intelligence, personal advertising, as well as the transformation of advertising and graphic design through the ages to their present state....