Nokia's Return to the Smartphone Market

When mobile phones first became popular at the start of the millennium, Nokia was the most known brand across the world. This changed with the arrival of the smartphones, when Nokia was pushed back to the margins, its place taken by the two of the market s biggest players: Apple...

Words: 1954

Pages: 8

The “Push Snowboarding” Campaign of Nokia N8

Even though Nokia has in the past been a leader brand, they had to face strong competition from industry rivals, who produced disruptive technologies and began taking control of the market. Headquartered in Finland, Nokia lost their leadership position in the mobile market because they ceased to react to altering...

Words: 1290

Pages: 5

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