Burger King’s Subservient Chicken Ad Campaign
Early in the twenty-first century, Burger King unveiled one of the most fascinating and innovative advertising efforts. With the launch of their "Subservient Chicken" in 2004, they gave a whole new meaning to the slogan "Have it your way." The Subservient Chicken promotion was initially launched to promote and market their...
Words: 1184
Pages: 5
The power of rhetorical appeals
Introduction The paper tries to unleash the power of rhetorical appeals (logos, ethos and pathos) in persuading clients or customers in any variety of advertisement. The paper is focused on two commercials; Donald Trump McDonald commercial and Burger King Cheetos commercial. In each commercial, the adverts take specific forms of rhetorical...
Words: 718
Pages: 3
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