Essays on Marketing

Even though consumer behaviour is among the most researched areas in the context of tourism, there are few extensive analysis of the areas of knowledge in this category exist. Thus, this research examines how decision-making models of Chinese consumers’ effect they way they purchase destination holidays. By use of essay...

Emerging economies are poised for exponential economic growth due to the rise of their real domestic product. Together, China, Africa, and India accounted for over forty percent of the world’s food demand, as per 2017’statistics. Additionally, China and India produce over half of the world waters, rice and potatoes (Prest...

Does societal marketing have an impact on the consumer perception on an organization’s corporate image? Do demographic factors affect the consumers’ view on the corporate image of the organization? Abstract This research aims to do an in-depth analysis of the role of marketing focused on society's long-term interests on a product's promotional...

Different people demonstrate unique approaches when it comes to their purchasing behavior and decision-making while shopping for clothes for a various reason. In line to this, the product, price, promotion, and place play a major role in their decision-making process. This paper tends to discuss the consumer behavior, its aspect,...

Devoid of the identical balance as China and more storied pass on of Japan, South Korea is occasionally disregarded by enterprises that are considering investing in Asia. South Korea is the fifth biggest marketplace in Asian continent regarding internet consumers, and digital marketing can touch a substantial share of the...

Description of dissertation topic. The more detail here the better! For the past ten years the use of the internet has increased by about 2000% globally and its use has enabled the planet to a global village where news travel instantaneously. Marketers have resulted to use the internet especially social media...

Critical analysis on how Facebook Advertisement influences the purchasing behavior of GSM (Greenwich school of management) Business Student Purchasing behavior typically refers to the various processes and acts of individuals that are involved in buying and utilizing specific products (Johnstone et al. 2015). Most often, the purchasing behavior of an individual...

An in-depth Comparison of Tylenol's 1982 Response to the Deaths in Chicago versus 2009-10 Recall An in-depth Comparison of Tylenol's 1982 Response to the Deaths in Chicago versus 2009-10 Recall Organizational crises have become routine in today's business environment. Crises of different nature are currently occurring, either caused by human errors...

Alvi, F. S., Hafeez, M. Munawar, R. 2014. Consumer Culture: An Analysis in a Socio - Cultural and Political Frame. A Research Journal of South Asian Studies, v. 29 (1), pp. 103-114. The authors conducted a study on consumerism in Pakistan and the prospect of developing a network of mass...

Advertising refers to non-personal information communication that is normally influential and paid for in nature regarding ideas, services, and products by recognized sponsors via several media. Whereas, social media is the gathering of public technologies that have facilitated an insurgency is a user-created content, publishing and universal community of customer...

Advertising refers to non-personal information communication that is normally influential and paid for in nature regarding ideas, services, and products by recognized sponsors via several media. Whereas, social media is the gathering of public technologies that have facilitated an insurgency is a user-created content, publishing and universal community of customer...

Adoption of technology in the restaurant industry has been accelerated by emerging technological development and stiffer competition. The rising reputation of the self-service technology (SST) and gains accrued to both customers and hoteliers, diminishes the significance of personal service in the industry. Players in the industry are embracing these technologies...