Essays on Marketing

The process of developing and marketing properties in the mid-1990s was a business model that was considered impossible to change (Glascock, 2014, p. 25). Constructions firms designed urban landscapes, whereas real estate firms profited from the profit market. In the American construction industry, technocrats developed innovative ideas of engaging their...

The present study is going to venture in the shrinkflation as it is becoming more popular in the European Union and more specific in the United Kingdom. These markets are the ones that are majorly affected by this trend. The producers have tended to lean much in this act as...

The paper is a detailed review of Chinese consumer behavior and culture and how that it influences their purchasing path among outbound leisure travelers. Collectivist tourists were more inclined to initiate purchases based on social considerations such as self-image, and reputation. On the other hand, the individualists were more self-centered,...

The objective of the present study was to examine the impacts of social media on consumer behavior within the context of Tanzania. The researcher focused on two specific industries, namely: Consumer Electronics, and Personal Effects. These two industries were selected based on the idea that consume electronic and personal effect...

The modern world is technologically driven, and social network sites have since become avenues for businesspeople to extend their marketing crusades to an array of clients. Chi (2011, 46) characterizes social media marketing as a “link between clients and brands while giving not only a personal channel but also currency...

The modern technology metamorphoses within seconds. Every day, there are numerous breakthroughs made on different aspects of the technology. The most significant motivation for the advancement is for companies to remain competitive in the market. As such, the companies aim at meeting the needs of consumers or simplifying the human...

The methodology chapter provides a rationale and details for the research. The study investigates the reasons why customers-facing employees decide to leave or move to another employer or different sector altogether. This section elaborates the research philosophy, instruments, demographics, population, data analysis, and ethical guidelines for the research work. 3.1. Research...

The main aim of the research study was to critically assess the impact of the internet on SMEs in the United Kingdom. The study embraced the descriptive survey design to explain the impact of the internet on SMEs in the UK. The study found that the use of internet among...

The Internet has revolutionized global business in the 21st century. It has improved the speed of connecting to the customers international, cost effective in terms of the economies of scale and provided promising avenues to venture and promote in novel business opportunities to many customers globally (Boulianne 2017, p. 5)....

The influence of Facebook advertising on consumer purchasing behaviour such as impulse buying in the UK fast food industry Background and Aims: To investigate the impact of Facebook on the purchasing behaviour of consumers in UK fast food industry The fast food industry in the UK is dominated by big international brands such...

The image of organizations is formed over the years, and it can collapse at any moment. For such a world-famous company like Apple, any scandal or accusation does not work for the good of the image since the target audience of the brand has high expectations, both from Apple technology...

The Role of E-Commerce in the Decline of the High Street Market The high street market has registered a decline in sales over the recent past. As such, there is need to address the role played by e-commerce in the ensuing decline. Marketers are finding it tough to cope up with...