Essays on Marketing

The field of design marketing and management encompasses three spheres of knowledge. In specific, research in the field is concerned with the planning and conducting of strategic and visual marketing for particular groups (VIA University College, 2018). Further, design, marketing, and management entail analyzing brands, market trends and proper use...

The dissertation researched has been presented and submitted as one of the units with my approval as the instructor (supervisor) Supervisor’s Name …………………… Signature …………………… Date …………………… School (…………….) Department (………..) Program (………….) Table of Contents Chapter one 1 Introduction 1 Effects of advertisements 2 Misrepresentation of a product in the ads 2 False image 2 Not disclosing the side effects 2 Background 3 Rationale 5 Statement of the...

The dissertation discusses graphic design and how the evolution of technology has affected advertising. The paper seeks to understand how technology has transcended human objectives to the degree of artificial intelligence, personal advertising, as well as the transformation of advertising and graphic design through the ages to their present state....

The current generation and advancement in technology has changed marketing practices as well as the landscape of music consumption. Generation Y and millennial search, play, and consume different music depending on various factors such as availability and preferences (Styven 2007, p. 66). Consumption patterns and habits are more affected by...

The current advancement in business advertisements and trends are evident to everyone. This is to state that, business organizations and people are taking different turns in marketing their products and convincing their buyers to purchase from them. The most evident trend is that many of the businesses are taking their...

The core objective of the study The core objective of the present study was to present an exhaustive analysis of the organisational cultures adopted by selected companies in the UK's retail segment and their impact on the successful management (sustainability) of the businesses. Proposed solutions to challenges In addition, the study also proposed...

The chosen contemporary marketing issue for the research is the role of sex appeal in marketing communication. The paper investigates the extent to which sex appeal affect receivers. Sex appeal in marketing communication has been on rise and it is synonymous with facilitation of brand remembrance and building of customers’...

The chapter delineates research design, the study population, sampling, instrumentation and the data collection mechanisms used in this study. Further, it outlines how data was analysed.The empirical type of research was used as it sought to prove or disprove the working hypotheses through the observation and experiment of data research....

The buyer behaviour theory to show how companies have adapted to customer needs. Consumer behaviour demonstrates the consumer s decision for acquiring, consuming and disposing of goods. It is the decision-making process as well as the physical activity where individual evaluates the goods and services offered. The consumer behaviour is...

The aim of the study The aim of the study was to examine what drives Chinese customers to be fascinated about luxury fashion: marketing or themselves. Objectives of the research The objectives of the research included: Investigating the buying trends of Chinese customers in terms of luxury fashion Determining the factors driving Chinese customers to...

Studies on digital marketing have increased with the expansion of the social media space. Many salesmen have realized that social media can significantly aid in reaching out to more customers thereby boosting profits. However, few studies have been done concerning the use of social media as a digital marketing tool...

Societal Marketing Societal marketing is the marketing approach under which firm marketing decisions are not only based on customer's needs and expectations or the organisation's goals but also the long-term society's interest. Organisations do not only exist to make profits, but it has some social responsibility towards society (Verbeke et al.2010,...