Essays on Lifestyle

Young People Transitioning to Adulthood in Australia

Young People and Transition to Adulthood Young people are the most traumatized, disadvantaged, and vulnerable group in Australia, primarily because they have to face the transition phases characterized by numerous changes, such as home care to independent living. The process of growing up has fundamentally changed from how it was in...

Words: 1890

Pages: 7

Swedish Fashion Marketing Strategies

Write a brief description of the research topic under consideration. The research topic is ‘contemporary marketing strategies for luxury fashion brands in Sweden’. This topic guides and describes the purpose and goal of the study, which is explore the current marketing methods used by Sweden fashion companies to impact sales of...

Words: 1593

Pages: 6

Role of Lifestyle in Influencing Women to Purchase Expensive Handbags

There is a perceived notion in the society that all women regardless of their age, have a passion for handbags, and can sacrifice a lot of items including some necessities to save in order to purchase their preferred handbag brands. Owning an expensive handbag for women nowadays triggers a gratifying...

Words: 383

Pages: 2

Impact of Computer Generated Images Influencer Marketing in the Fashion Industry

The Study Examined Impact of Computer Generated Images Influencer Marketing in the Fashion Industry In order to formulate results, a qualitative approach was used where 100 respondents including; Instagram account holders, retailers and designers, and representatives from fashion agency. A thematic method was used to analyse the data since it provided...

Words: 4501

Pages: 17

Competitiveness Analysis of Pakistan Fashion Industry

The expansion of business to the global market is a vital growth strategy for fashion brands (Harris 2018). By joining the global market, the fashion entrepreneurs can benefit from many advantages of having a broad demand for their goods. There are also various challenges that the fashion entrepreneurs might face...

Words: 3242

Pages: 12

Customization Trends in the Fashion Industry

The dynamic nature of human behavior and consumerism The dynamic nature of human behavior, particularly consumerism compels the contemporary firms to adopt sensitive and responsive approaches to meet customer needs and requirements. In so doing, firms, including the fashion sector have opted to embrace a customized culture, a notable initiative that...

Words: 4898

Pages: 18

The Current Generation of Music Consumers

The current generation and advancement in technology has changed marketing practices as well as the landscape of music consumption. Generation Y and millennial search, play, and consume different music depending on various factors such as availability and preferences (Styven 2007, p. 66). Consumption patterns and habits are more affected by...

Words: 1528

Pages: 6

Women at Midlife: Implications for Theories of Women's Adult Development

The Midlife Transition in Women The article was written by Lippert (1997) and reviews on the middle transition in women. Having a well theoretical understanding of the midlife transition will be a substantial benefit to the adult’s development in women as numerous myths and misconception surrounding the element of biological changes...

Words: 320

Pages: 2

Branding and Advertising on Instagram and Snapchat

Prior to social media, in 1960s, many traditional methods of branding and advertising had dominated the market; however, today their effectiveness is declining (Erkan Solomon, 2017). In other words, the emergence of social media as widely utilized and highly interactive communication platforms is bound to change how firms...

Words: 2152

Pages: 8

Introduction to Cleft Lip and Cleft Palate

On a consistent basis, a child is born somewhere around the world with either a cleft lip or cleft palate, thus making this one of the most common birth defects globally. Also known as oral-facial clefts, these blemishes affect the mouth and lip. Worth noting is that during conception a...

Words: 937

Pages: 4

Investigating The Opportunities And Risks That Zara Would Encounter When Expanding Into The Pakistani Market In The Near Future And Providing Recommendations

Investigating the opportunities and risks that Zara would encounter when expanding into the Pakistani market in the near future and providing recommendations Literature Review This chapter will encompass various research which has been conducted by multiple types of research on the field of this study. The chapter will focus on the critical...

Words: 3289

Pages: 12

Impact of Social Media on Fashion Retail Industry

Introduction: Using Social Media as a Fashion Marketer makes the task of advertising very easy. The influence of social media on fashion industry has become very strong since last decade and a considerable achievement has been observed. Businesses have adopted social media as an upgradation gadget. Fashion industry is frequent...

Words: 1481

Pages: 6

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