My business idea is starting a permanent makeup service in Tampa Bay, Florida. Permanent makeup is a cosmetic technique which uses tattoos as a way of producing designs that look like makeup, such as enhancing the color of the body especially the face. Permanent makeup is also known as tattooing. My primary targets are those with sparse areas of hair such as eyebrows and eyelashes. Am also aiming for women who have difficulty applying makeup and those with allergies to conventional cosmetics. Additionally, those desiring to remove wrinkles or sunspots would be potential customers.
In the recent past, permanent makeup business has been booming and proving to be more lucrative with time. The boom is brought about by postmodernism and liberality in the current society. Additionally, this decade had witnessed tremendous growth in cosmetics and tattoos as it has become the way of life (Food " Drug Administration, 2016). Tampa Bay has several salons that run permanent make services like Tammy Bratcher. However, despite the number of salons in the area, the lifestyles of the owners is proof that the industry is still growing and in need of more shops. This industry has been in existence for since the early 20th
century and has become popular in the last decade.
Although my idea is not new, I endeavor to run it differently from the existing ones. Whereas most makeup entrepreneurs run on fixed locations, mine would include a portable booth that can serve the customers at their doorstep upon request. Another critical feature of my business is the introduction of a cashless means of payment that takes advantage of ever-changing technology. These include mobile refund and credit or debit card among others. Apart from the portable booth, I would establish a permanent workstation in a competitive environment where quality is impeccable, and sanitation is a priority (Frister, Nov 2016).
Formal educational in cosmetic and beauty school plus experience in various types of makeup in the industry are the requirements to start off the business. The qualified staff that would help serve the customers seamlessly is an asset. The personnel should qualify as facial structure, skin anatomy, and knowledge in equipment selection. The technicians should have received hours of training from an accredited person or institution and will continually be keeping up with all current trends in permanent makeup.
The residents of Tampa Bay are well informed about permanent makeup hence most brand conscious as they have specific salons they visit. By creating an influential brand with our services, customers would be able to identify us uniquely. Visitors in Tampa Bay also engage in our services as part of impulse buying hence the need to take advantage of this. The facilities are tailored for each person thus accommodating people from different backgrounds. Furthermore, this industry is in full swing throughout the year because people always want to look good all year round.
For one to start a business in the area, one has to collaborate with other permanent makeup businesses which have more knowledge concerning the industry. Additionally, one needs to obtain a license from the cosmetology board before running the business (Haugh, Laumann$ Anne, 249). An entrepreneur has to come up with the cost of advertising, training, machinery, and rent before starting a permanent makeup business. More and more people are using these services as the desire to take care of one`s appearance increase regardless of age.
By advertising through social media, erecting billboards and giving out free services, potential customers would become aware of my business. Quality and safety is the primary mission of the company. All our machinery and tools are sterilized and tested for safety (Kukulowiz, 39). Consequently, they are handled by qualified professionals.
Works Cited
Food and Drug Administration. "Tattoos " permanent makeup: fact sheet http://www. fda. gov/Cosmetics/ProductsIngredients/Products/ucm108530. htm." (2016).
Frister, Tilo. "Apparatus for applying a tattoo or permanent make-up." U.S. Patent No. 9,504,814. 29 Nov. 2016.
Haugh, I. M., S. L. Laumann, and Anne E. Laumann. "Regulation of tattoo ink production and the tattoo business in the US." Tattooed Skin and Health. Vol. 48. Karger Publishers, 2015. 248-252.
Kukułowicz, Anita. "Hygiene aspects of cosmetic services." Medycyna Środowiskowa 19.1 (2016): 37-42.
