Essays on Entertainment

Prior to social media, in 1960s, many traditional methods of branding and advertising had dominated the market; however, today their effectiveness is declining (Erkan Solomon, 2017). In other words, the emergence of social media as widely utilized and highly interactive communication platforms is bound to change how firms...

Pornography is often defined as a discourse about male domination and a site of oppression for women, in which some feminists strongly condemn seeing it as disrespect to women's bodies. In this study, this very preconceived idea of pornography as some erotic media that are disrespectful and explore feminist arguments...

Perceptions in movies are defined as the sensory and cognitive processes that are employed when watching. They are presented through image editing. The primary purpose of most films is to tell a story. Therefore, when developing a movie, the primary focus for most directors is how the narrative perception appeals...

Organizational behavior is termed to as the study of human interactions within a company. Employees have to ensure that they behave in a manner that reflects the conduct that is described in the corporate culture. Poor employee habits tend to have a negative effect on the productivity of an organization....

Obsession with smartphones and the social media can greatly affect stress levels and one’s relationships. Roberts (2016) argues that behavioral and substance addictions to social media can be categorized into six groups namely; tolerance, salience, conflict, euphoria, relapse and withdrawal symptoms. According to Dallas (2016), internet addiction is linked to mental...

Netflix company indeed is a component of an entertainment marketplace for home videos. Substantially, it is forming the broader industry in the entertainment that possesses market such as airline, theatre video entertainments, and hotel. Commonly, Netflix organization is majorly recognized for instigating streaming media and internet delivery. Nevertheless, the company...

Korean Wave and its Impact on Chinese TV Formats Korean Wave, taking the form of TV programs, films, movies, songs, K-pop music, and other cultural products has received significant popularity across not only China but the entire Asian region. The main aim of this research was to investigate how the Korean...

Introduction It is the wish of almost every individual to be in a world of reality, in an environment with a feeling of acceptance, and surrounded by worthwhile relatives and friends. The environment or the existence of the global setting where an individual thrives has a composition of ethical values, realities,...

Introduction: Using Social Media as a Fashion Marketer makes the task of advertising very easy. The influence of social media on fashion industry has become very strong since last decade and a considerable achievement has been observed. Businesses have adopted social media as an upgradation gadget. Fashion industry is frequent...

Internet has revolutionized global business in the 21st century. It has improved the speed of connecting to the customers international, cost effective in terms of the economies of scale, and provided promising avenues to venture and promote in novel business opportunities to many customers globally (Boulianne, 2017, p. 5). One...

In the recent past, there has been a cultural shift in the gaming industry occasioned by the development of technology ( Carter, et al. 2017, p.32). Unlike the traditional approach to the online gaming, people are embracing eSports where they watch their favorite players and teams compete against each other...

In the modern world, technology has greatly improved the way in which people communicate, shaping the approaches that organizations adopt to communicate their brands to the outside world especially to their existing and potential customers respectively. On social media, various platforms have been embraced by corporations in communicating their brands...