Essays on Business

This research was undertaken to establish the factors which determine the consumer behaviour in the retail market of the United Kingdom: a study of Sainsbury's. The objectives of the study were to determine the major issues faced by the UK retail market, establish the impact of business issues on overall...

This research sought to understand whether corporate social responsibility has any impact on consumer loyalty within Nike. This study aimed at exploring and understanding two research questions. Firstly, the researcher endeavored to learn about the proven practices that generate positive attitudes among consumers. Secondly, the study explored the perspectives held by customers regarding...

This research seeks to examine the impact of e-commerce B2C model on various businesses and industries. In the contemporary corporate environment, companies are adopting the e-commerce model due to the increase in the rate of internet usage by consumers. However, this model is not fully embraced in regions such as Singapore,...

This research aims to do an in-depth analysis of the role of the impact of social media on a product's promotional activities (Wood, 2012). It seeks to analyze how the social interaction of the various consumers through social media platforms can be taken advantage of to boost the sales of...

This report is a marketing plan for the new establishment that Bendy s Bar intends to open. The report assesses the industry situation to determine whether the conditions are favourable for new investment. The report also examines the ability of the new establishment to compete in the market. The study finds...

This chapter will provide a presentation of the background for the research in order to create logic for the project at hand. Further, a problem discussion addressing critical issues of the research subject is presented and concludes with the purpose of this research. Modern management science’s philosophy considers customer satisfaction as...

This chapter underlines a critical analysis of current literature material on the topic under study. The section outlines and discusses E-retailer sustainability via electronic word of mouth (eEWM). Additionally, the paper analyses the growth of online reviews services and electronic word of mouth. Analysis of the effects and impacts of...

This chapter presents research findings of the study carried out to investigate the impact of the Narcissism, Machiavellianism and Psychopathy personality on snob consumption behavior and the influence of the psychological antecedents producing snob effect and its association with the consumers’ dark personality. Descriptive statistics will be used to discuss...

These workers state the “only thing they have is their work”. This statement suggests that without this work they would have a lower standard of living. Should we inflict western values on this society? Bring in the concepts of social responsibility, integrity and other business ethics practices. In their documentary video...

There is a phenomenal success of social media regarding adoption and usage levels. They cause standard swing: for instance, how they segment ideas, how brands have involved with them, goods and businesses, and even how persons connect and connect with each other. Furthermore, significant customer knowledge is developed by social...

There is a perceived notion in the society that all women regardless of their age, have a passion for handbags, and can sacrifice a lot of items including some necessities to save in order to purchase their preferred handbag brands. Owning an expensive handbag for women nowadays triggers a gratifying...

There is a lot of healthcare than what meets the eyes and business management side is one of the many aspects. BS in Health Administration with a specialization in Emergency Management (BSHA/EM) was a good starting point for me given that I am more interested in EM or first emergency...