Definition Essays

Macroeconomics is the branch of economics that is concerned with studying the aggregate behavior and performance of an economy. Thus, it focuses on alterations in economic indicators such as unemployment index, gross domestic product, and inflation and growth rate. Governments and business organizations use macroeconomic models during the formulation of...

Question 1: What is meant by the term “product diversification” strategy? Why did this create problems for the organizational structure? Orbit was initially operating with 15 product lines. Eventually they branched into 120 product lines. Product diversification can be either related or unrelated. Classic example of related diversification is Amazon Dash...

You are appointed a Director of a specialist product and marketing company called Vic Ltd and have been asked to produce prospectus for one of its client’s in Buckinghamshire. The client is uncertain how many prospectus that they will need and has therefore asked you to prepare quotes for 1000,...

Not all industries are viewed equally by the public regarding their effects on their livelihood. The tobacco industry is an example of an industry which causes an uproar in the population about the production of addictive products making it people leave them. The community views tobacco industry as a menace...

Banks are financial service institutions which accept deposits from the public and private organizations and create credits to individuals and organizations who are in need of finance. The banking industry is a vital sector of the service industry across the globe. Gradually, competition in this industry has been stiff with...

As the acting vice president of HR management at Phoenix Advertising, there were several adverse effects noted at Roanoke branch leading to its lousy performance and consecutive losses incurred. As such, there was an urgency in identifying the cause of the failures, which had resulted to loss of potential customers....

As a distributor of coffee beans based in the USA, my country of choice for the importation of coffee beans is Brazil. Brazil has been the world’s largest producer of coffee for over 150 years now. Due to the vast experience the country has gathered in the planting and processing...

SWOT denotes the strength, weaknesses, opportunities and threats in an organization. SWOT analysis is defined as a tool for planning strategies that businesses and organizations refer to while setting clear objectives. Organization’s that use the SWOT analysis always identify their strength, and making then to venture into viable projects benefiting...

Every organization is currently trying to get more customer-centric as the competition for excellence in customer experience increases. Today, competitive prices and luring consumers with offers and advertisements is inadequate. The consumer is smarter than before and often knows the products and services intimately due to online referrals and research....

Change management is an important aspect from business point of view and to align the business with the changing environment becomes very critical. For instance, Information Technology (IT) forms the backbone of all organizations and thus it becomes utmost important for them to effectively handle change. They anticipate the change...

Communication in Business Communication basically refers to the process through which information is passed from one party to another. It is one of the most crucial tools used in businesses. Effective communication entails more than just dissemination and exchanging information. It involves critically understanding the intention and notion behind the information...

Ted Baker is a very popular lifestyle brand in the UK. The company is a one the fast-growing brands. But from the year 2015 to the end of 2017 Ted Baker has shown a consistent profitability. The gross profit margin of the company shows that it has almost 60% gross...