Essays on Marketing

Internet marketing is the choice of career that I have developed an interest in over time. As such, I want to be an internet marketer who reaches clients in the online platforms. The work would entail using the internet and accessing sites that I can use to showcase the products...

Stars are mostly used to classify products and services, e.g. hotels and restaurants regarding quality and quantity or a combination of both (Gavilan, Avello, Martinez-Navarro, 2018, p. 54). Ratings get assigned once a service or product gets assessed and its value correctly determined (Phillips, et al., 2016, p....

Tiffany " Co. Rings has currently won a case against Costco due to trademark infringement and selling rings bearing the name Tiffany without authority of the company or trademark licensing board. Costco on the other hand argued that the imposed fine of $19.4 million is too high and unacceptable since...

A brand is a design and name given to a specific product. It makes the product an entity through which it is identified. In the current global market, branding is essential because it helps the products of the company stand out among the thousands more in the same industry. The...

PepsiCo PepsiCo is one of the largest multinational corporations that offers manufacturing, distribution as well as marketing of soft drink beverages inclusive of grain-based snacks among other products. In the modern-day world, PepsiCo is one of the two leading brands in the category of carbonated drinks, the brand is not only...

With the modern-day business becoming complex each day, organizations are quickly adapting to various cutting-edge developments that influence the behavior and structure of different business processes. Such processes are the representations of the work including the Business Process Management Systems (BPMS), which offer significant support to the business. As a...

Macro Environment Macro environment entails the key and uncontrollable elements that affect the way an organization makes a decision, its strategies, and overall performance. The features include the political factors, economic, legal, technological changes, and social conditions. Social Conditions Samsung is affected by social conditions in that despite its global image the company...

The Internal Processes and Challenges in a Workplace The internal processes of a workplace can be executed regardless of the external business factors. The internal processes tackle vital aspects in the workplace and any organization in general, as it ensures delivery of primary services. In our workplace which is a retail...

An engineer called Fredrik Idestam founded Nokia in 1865 in southern Finland. He is the same person who founded a wood pulp mill and started the manufacturing of paper. Nokia became productive as most industrial enterprises used the cardboard and papers are manufactured. In 1895, Fredrick Idestam handed over the...

The McDonald is one of the largest fast-food companies operating in different countries. In the UK, this company has been using different strategies to ensure that it stands out in the market. Although this company has been striving to ensure that it attains its goals, there are various external factors...

Marketing plans enables the business management to develop a business product or service to meet the target market. The objective of this marketing plan is to help customers understand why Orch brand is different or better than the products offered by the competitor. Marketing plan helps as well to reach...

The retail sector has in the past decade experienced an increase in competition levels. In the quest for gaining a competitive edge over their rivals, individual firms have implemented unique business models and technological innovations. The report provides an overview of how Marks " Spencer has positioned itself in the...