Essays on Marketing

Digital Marketing involves the application of digital technologies in the advertisement and marketing of a particular brand/product. Advertisement and Marketing is aimed at reaching out to potential consumers of a product and convince them into purchasing the product by providing information. Digital marketing is an emerging trend that is rapidly...

The Coffee book: Anatomy of an Industry from Crop to the Last Crop The Coffee book: Anatomy of an Industry from Crop to the Last Crop, written by Nin Luttinger and Gregory Dicum is thoughtful work on the industry, science, and history of coffee. The cover of the book outlines its...

Apple Inc. is a world-renowned company that deals in a variety of consumer technology devices. The company designs, manufactures, and sells cellphones, tablet computers, personal computers, and digital music players. Additionally, Apple deals in software, accessories, networking solutions, and third-party digital content. The company’s flagship products include “iPhone, iPad, Mac,...

In the contemporary world The beverage industry is dominated by few companies which continually struggles to attain the largest market share. The essence of this aspect is brought about by the demand, and types of products produced in regards to the provision of marketing skills on the brand advert to the...

Fashion industry has penetrated into the minds of the people which has turned to be the most profitable industry in the world. According to Bhardwaj and Fairhurst (168), frequent designing of fashions has been stimulated by the lifestyle of UK people, which has in turn created demand in the market....

The Lawsuit and Allegations The family of Calvin Klein filed a lawsuit on May 30, 2000, against Warnaco Group Inc. for 18 counts, which encompassed intentional misrepresentation, trademark dilution, and trademark infringement. Warnaco denied the primary allegations after a few weeks through a countersuit arguing that it acted within the scope...

Guadalupe Fast Food Restaurant Guadalupe is a fast food restaurant located in SFU Burnaby campus that produces handmade burritos. Orders are placed at Maggie Benson Centre where operations run five days a week with varying hours. The business is managed by a team of directors. It is sustainable because of its...

Barr, Jeff. “Amazon Connect – Customer Contact Center in the Cloud.” AWS, 28 Mar. 2017. Barr reveals that Amazon’s customer care center lacks a cloud enabled system and has most of their programs and data stored in hard drives. Consequently, the team on the desks is limited as they cannot do...

In this approach the focus is put on the study of particular institutions which include imports, exports, middlemen, wholesalers, and retailers. Emphasis is placed on understanding the functioning of an institution. The disadvantage of this method is that it does not give adequate knowledge of the entire marketing functions. It...

The Emergence of Social Media The emergence of social media and networking has made it easier for people to send and receive information around the world. Through simple posts on Facebook, Instagram, Twitter, and other media platforms, anyone can become aware of various issues existing across the globe. According to Kietzmann...

The marketing manager is responsible for formulation and management of marketing strategies and policies that will help the company develop a competitive edge in the market while at the same time build upon a keen interest in customer satisfaction (Roberts, Gary, Seldon, and Roberts 2013). However, the marketing manager work...

Under Armour is an American organization that produces footwear, sports, and easygoing clothing. It is the leading designer, advertiser, and merchant of marked execution clothing, footwear, and adornments. Under Armour's headquarters are situated in Baltimore, Maryland. The vision proclamation of Under Armor is to enable competitors all over. The statement...