Essays on Advertising

In the modern platform of information technology, it has become a necessity and a ritual to advertise various issues, products, and even events so as to fully utilize the potential that the internet and the mass media offer. However, over the years there has been a growing concern over the...

Advertisements promote organizations and sell their basic image to the world. The video is an advertisement by an insurance company in Thailand that was made in 2014 with the aim of promoting their life insurance company.  The visual text is ethical due to the fact that it has utilized local...

The Weight Loss Plan Advertisement The advert selected is about a weight loss plan that has been recommended by Dr. Oz and tested by Oprah, one of the celebrated celebrities in the United States. The adverts has various contents including the image of a woman which covers almost half of the...

The Power of Publicity Images in Advertising The advertisement is a practice that has dominated the market for a long while although the scoping and the form has changed significantly. However, one thing that has remained solid is the use of publicity images to attract the masses and convert the viewers...

A fallacy is an argument that is not in line with logical rules, yet appears true and sound. Coca-Cola uses fallacies in many of its advertisements to attract customer appeal with the objective of selling its brands. The soft drink company uses advertisement fallacies as an element of marketing communication...

Businesses use various literary devices in advertisements to get the attention of the audience. This may vary from a tasting sense in food adverts to make the product appealing to the use of smell sense in perfumes for the audience to recognize the fragrance. The Hugh Rank’s Schema is a...

The “Role Models” ad, sponsored by Hillary for America group central theme is bad role models for kids (Clinton). It is a negative-comparative type of an ad lasting for a minute. The ad features children from different races, ages, and genders and portrays Donald Trump as inappropriate and irrational person, whose...

The ad "Mirrors" The ad "Mirrors" comes out at a point when political debates in the U.S. ensue over the upcoming presidential elections in 2016 (Vavreck). Clinton's strategy The ad focuses on Clinton degrading a political opponent (Donald Trump) in an attempt to create an impression on the Americans that she is a...

The 2008 Presidential campaign Ads pitted Democrats candidate John McCain and Barrack Obama. In one of the ads, McCain uses the ads to demonstrate Obama as extravagant celebrity. In this regard, the tax ad refers his competitor as a wasteful personality who does not care about the budget of the...

This poster uses a gay couple in its advertisement. It depicts two males with a child, which is a representation of a family. The ad also contains a Coca-Cola bottle as the sponsoring company. The targeted social group seems to be the same sex group. The poster was launched by...

In today's era, technology has become a way of life In today’s era, technology has become a way of life since people want to communicate regularly regardless of the activities they are doing. Among the most common dangerous behavior is texting and driving, which has resulted in many deaths. Although individuals...

A persuasive advertisement A persuasive advertisement is a significant strategy that is used by successful brands in increasing the demand and sales of their products. The use of advertisements is essential in creating awareness of the existence of a product. The information included in the adverts also enhances the customer's knowledge...