Essays on Target Market

The interdependence and convergence between domestic and international economies have increased as a result of globalization. More buyers are expected to transact in international markets. Investors used to receive accounting rules that varied from one another due to cultural variations between countries in the previous century (Ding, Jeanjean and Stolowy...

Amazon has an incredibly broad customer base, given that it offers consumers all kinds of goods. The company has recently targeted primarily supermarkets, food stores and Amazon Business, which the company launched in 2015, has since expanded into its business. The enterprise has over 1 million company clients. The firm...

Marketing results and brand equity Marketing results or effects of a product are represented in brand equity if the brand name suits all that it can accumulate without a brand identity (Ailawadi, Lehmann & Neslin. 2003). Brands with higher equity levels contribute to outstanding results which include stable pricing premiums, higher...