Essays on Social Media Marketing

Advertising refers to non-personal information communication that is normally influential and paid for in nature regarding ideas, services, and products by recognized sponsors via several media. Whereas, social media is the gathering of public technologies that have facilitated an insurgency is a user-created content, publishing and universal community of customer...

Social media has become the primary means of communication globally. It has a great following and this has seen the US presidency and other elected leaders use social media in driving their social development agendas, engage with the people they represent and analyze peoples view on a certain topic. Sometimes...

In the present era of digital communication, the social network gives a business more exposure to potential clients. Many companies would wish to use these online platforms to advertise their products and in return get customer feedback and even make sales. The aim of this paper is to give a...

With the ever-growing use of shared media and virtual advertising, the adoption of new promotional strategies has become the priority of many companies as a way to adapt to the dynamic nature of the consumers. Unlike the top-down model where every promotional decision lies with the marketer, better and more...

In the contemporary world, it is almost impossible to ignore the potential of social media on any business operation. Social media has resulted in many people conducting most of their social engagements online (Lafayette). Social media use has made it possible for people in various parts of the world to...

The majority of businesspeople believe that having little to no online reputation is something to be happy about. The situation is not good at all since some of the potential clients who cannot trace or find any information regarding the firm from the internet may tend to think that the...

Social and media were combined to generate the term "social media". "Social" describes interactions between people, a community, or even a group of people who share interests. A channel or platform via which ideas are created and exchanged is called media, as its name suggests (Razmerita, Kirchner & Nabeth, 2014)....

Social networks have grown lately to rule all aspects of life, such as news, interaction, politics, advertising, etc. The majority of people have access to social media, which is why by 2013, it had replaced television as the top platform used by people for social activities, according to the time...