Essays on Brand

Unilever's Range of Goods Unilever offers a wide range of goods. Over 400 brands total, including those for food, drinks, personal care, and home care, make up the company's portfolio. Some of the company's well-known brands include Omo, Knorr, Dove, Lux, Sunsilk, Rexona, Magnum, Lifebuoy, Cornetto, Domestos, Blue Band, Lipton, and...

Rebranding is the process of giving a company or institution a new image, either through product packaging or by changing the brand's logo, mission statement, or core capabilities. One of the most important components of any company, huge, medium-sized, or small, is rebranding. A strong rebranding strategy can therefore give...

Life is Healthy is a packaged lemon juice company that has developed a strong catchy brand name. The firm's brand identity is appealing, at first sight, indicating that it has the potential to achieve tremendous commercial success. The promise and image conveyed by the brand name say a lot about...

Marketing results and brand equity Marketing results or effects of a product are represented in brand equity if the brand name suits all that it can accumulate without a brand identity (Ailawadi, Lehmann & Neslin. 2003). Brands with higher equity levels contribute to outstanding results which include stable pricing premiums, higher...