A clear and concise concept

Life is Healthy is a packaged lemon juice company that has developed a strong catchy brand name. The firm's brand identity is appealing, at first sight, indicating that it has the potential to achieve tremendous commercial success. The promise and image conveyed by the brand name say a lot about various things that directly impact people's lives. The straightforward idea of creating a distinct brand identity entices customers to investigate the content of such a brand name. People are much more serious with their welfare when it comes to business views. Therefore, the word “Healthy” will attract potential consumers to test the product (Davis et al., 2013). There have been a lot of health problems brought by the consumption of different products. With such a product reliability, it will be easier for people to opt for the brand.

Planned business concept

Armed with a mission to minimize lifestyle diseases, Life is Healthy will be able to accomplish great business instincts. This statement sufficiently explains the entire benefits that consumers will be able to enjoy. The firm established a well-planned business concept from their brand name to the health benefits, which the consumers will obtain. The plan is professionally created to ensure that the brand becomes helpful to the general public spanning through diverse spheres of life. One aspect the enterprise wants to achieve is to be able to provide sufficient services that help the entire society. The business also creates a conducive working environment, which accommodates all individuals.

Capable Management Structure

The company has developed a suitable management structure, which seeks to build the company’s brand. The management wants to be the key leader in quality service delivery, ensuring that all its products have been tested to be fit for consumption. The management also seeks to be key leaders in developing unique brands, which will still be able to meet the consumer’s demand. They have managed this through proper advertisement of products of the right quality and content. This will make consumers be more reliant on their products and seek to satisfy their utility. Furthermore, the management structure ensures that all the senior and junior staff are effectively working on the terms and policies of the company.

Clear-cut market need

With the health problems becoming a concern to most consumers, the company has identified a product brand that will address this problem. The product will be able to help in solving the high demand for a non-alcoholic drink with health value. This product will be able to address the market need of consumers spanning through failures that renowned brands have not provided (Lakin, & Scheubel, 2017).

Competitive advantage of the Company

Currently, the non-alcoholic beverage firms are faced with significant competition due to the existence of renowned and trusted players such as Pepsi and Coca-Cola companies. For Life is Healthy to gain a competitive advantage in the market, proper market structure and unique market entry is essential. In line with this, the company has been able to achieve this through the uniqueness of the product they provide. The quality of the product, as well as the health value of their product, is one significant aspect that has enabled the firm to be competitive. Unlike other renowned brands which over the years have caused significant health problems, this brand seeks to provide health value to consumers. With this unique mission, the company maintains a competitive edge over others.

Realistic financial projections

The company seeks to utilize scarce resources outlining the manner in which the resources will be used. The company has laid down its financial resources to be able to understand the market structures through research and advertisement (Hartman et al., 2014). Through this financial forecast, they ought to reach more customers and implement the market structures that are deemed more appropriate. The company has established a substantial financial projection that will see the company attain a significant market dominance.

Investor has an excellent chance to make money

The company’s uniqueness and competitive advantage open new avenues for different investors to make money. The uniqueness of the product brand will attract a lot of consumers increasing the demand for the product (Adler, & Stewart, 2010). The product will be able to generate greater sales over time which is a good investment that investors will never want to lose. In fact, the investors will be able to be innovative and improve the product brand to ensure that its quality is significantly enhanced. The projected sales of the product will be high and anticipated to increase as more consumers get to know about the product in due course.

Realistic and developed exit plan

In general, the company established a realistic exit plan that will help them to have a plan that will help them in times of loss. The company will be able to have a strategy that will be able to help them device new ways to beat the competing firms. The realistic plan that the company has will also be required to ensure that all the resources available in the frim in times of financial crisis have been used effectively to develop another new product brand.



References

Adler, N. E., & Stewart, J. (2010). Health disparities across the lifespan: meaning, methods, and mechanisms. Annals of the New York Academy of Sciences, 1186(1).

Davis, B., Lockwood, A., Pantelidis, I., & Alcott, P. (2013). Food and beverage management. Routledge.

Hartman, L. P., DesJardins, J. R., & MacDonald, C. (2014). Business ethics: Decision making for personal integrity and social responsibility. New York: McGraw-Hill.

Lakin, N., & Scheubel, V. (2017). Corporate community involvement: the definitive guide to maximizing your business' societal engagement. Routledge.

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