Essays on Marketing

Base-rate fallacy is defined as an error in reasoning which someone commits when he or she makes a conclusion that fails to account for an earlier premise, usually a probability or base rate. In other words, it is a cognitive error which occurs when a person reaches a judgment of...

Marketing is a way of appealing to and satisfying the customer needs through advertising so as to increase the sales. Psychological research shows that most people, without regard to demographics, tend to make impulse buying of goods depending on the kind of method used to advertize. Marketers capitalize on strategies...

Classical Test Theory (CTT) and Item Response Theory (IRT) are among the most popular frameworks for assessing measurement problems. In both perspectives, the critical issues explored include the characteristics of a person, and an analysis of the abilities which influence the results of educational and psychological tests through identification of...

If market forces of supply and demand are directly dependent on consumer behavior; then there is need to understand human personality in entirety, before linking the same to consumer habits in the markets. On the one hand, behavior has been defined as all individual traits that make someone unique, while...

Studies in sociology and psychology Studies in sociology and psychology, as well as a survey of consumer preferences, attitudes, or opinions, use samples which help obtain information on the population where the samples used can accurately represent the population of interest. The samples selected from a population are the research subjects...

In the modern platform of information technology, it has become a necessity and a ritual to advertise various issues, products, and even events so as to fully utilize the potential that the internet and the mass media offer. However, over the years there has been a growing concern over the...

Firstly, I would retract the particular adverts that are causing the uproar among a section of the public. Mr.Donald seems to be a patronizing boss who believes that his views are supreme. Therefore, it would be difficult to persuade the owner to adopt a different perspective especially given the response...

Life is a continuous process that begin at conception with an unpredictable end. In regard to the aforementioned aspect, parents are therefore obliged to instill significant critical thinking and evaluation skills on their children that not only allow them make formidable decisions but also to avoid misplaced judgements on others’...

Social media marketing and native advertising have over time developed as the major ways of businesses to relay information and reach larger target audiences. A person’s autonomy is the ability of an individual to make certain authentic decisions about one’s life, which may be largely influenced by the amount of...

Looking at the case study, the following moral principles and concepts are evident. Namely, Honesty, justice, equality, integrity, and respect. The ethical principle of honesty calls for social uprightness in regards to not lying, cheating, or providing misrepresented information in any way. This principle allow people to be of great...

In the modern platform of information technology, it has become a necessity and a ritual to advertise various issues, products, and even events so as to fully utilize the potential that the internet and the mass media offer. However, over the years there has been a growing concern over the...

The Morally Relevant Stakeholders The morally relevant stakeholders are potential customers, company owners/stakeholders, company employees, member of the society, the media, suppliers, and the local the government or legal bodies concerned about the specific nature of the business. Customers and Reputation They are morally relevant because they have a significant influence on the...