Essays on Marketing

1. What is an 'argument', and why are some arguments more persuasive than others? An argument generally focusses on the keychain operations that create the supply chain that is sustainable and further outline the driving factors behind the particular movement to sustainability.  For the purpose of sustainability and...

In the contemporary corporate and personal environments In the contemporary corporate and personal environments, a robust tool that has been used to propagate change is the Kurt Lewin’s Force Field Analysis. The Force Field Analysis was initially used during World War 2. Lewin invented this tool during his research on the...

Diversification Strategy and Types Diversification is a growth strategy where a company may merge or acquire another business with the aim of expanding its market share, increasing productivity, synergy and sales. There are two forms of diversification strategies which include concentric and conglomerate diversification. Concentric diversification involves acquiring a business similar...

Customer experience is a key and essential element of marketing. It is an integral part of any product that is marketed or promoted whose essence cannot be overemphasized. The experience is what determines the level of satisfaction that is to be felt by the customer who, consequently, determines subsequent demand...

Marketing Campaigns Business organisations engage in marketing campaigns to promote products and services in the market. A marketing campaign is defined as an organised series of activities aimed at achieving specific business goals in the business environment (Kotler and Armstrong 2010). Marketing campaigns are primarily designed to enhance consumer awareness and...

As a distributor of coffee beans based in the USA, my country of choice for the importation of coffee beans is Brazil. Brazil has been the world’s largest producer of coffee for over 150 years now. Due to the vast experience the country has gathered in the planting and processing...

Nonprofit organizations are experiencing infinite transitions on daily basis both in their internal and external environments. Even though it cannot be simply referred to as ‘Competition’ since their aims are mostly to help and not to gain, these organizations are beginning to adopt more effective and competitive methods of conveying...

A change in business environment causes a significant transformation in their operations. In the pharmaceutical industry, technological change leads to a massive transformation in drugs production. A business model canvas is an essential management plan that helps to analyze the current values condition using a template or structural presentation (Dudin...

This is a report about the evaluation of a diet coke which is a favourite consumer product. The report will consist of three tasks which include the following: the first task will involve the description of the selected consumer product and its target market. This task will also describe the...

Ted Baker Ted Baker deals in a variety of brands for both men and women. Particularly, the company offers clothes varying from dresses, jackets, trousers. In addition, the company supplies bags and shoes for both genders. For this particular consumer journey, the paper shall consider consumer experience in shoes as a...

The Evolution of International Business and Incorporation of New Ideas The international business has been evolving and incorporating new ideas to maximize profits. One of the most significant tools to be recently incorporated is the internet which has facilitated the marketing process so as to overcome geographical barriers. Currently, almost all...

Amazon maintains its place as the fastest growing company in the global digital retail market. The entity has shown flexibility and dynamism despite the increased pressure and competition from companies such as Walmart, E-bay and Alibaba. The $ 560 billion company first entered into the e-commerce industry by selling books...