Essays on Marketing Strategy

The Process of Deciding on Commodities for Perfect Competitive Market Structure The process of deciding on which commodity(s) would be produced under perfect competitive market structure requires consideration of key characteristics of the market relevant to this question. The features include one, the goods must be homogeneous. Second, there must exist...

Observations on Product Characteristics Most of the products observed have significant differences in price while those that face stiff competition have slight variations in price. From the logos, colors, design, and packaging the products are entirely different, and one can quickly identify a product based on the color or design of...

Businesses originate from a business idea, before one starts a business one ought to assess the viability of an idea and the industry the idea targets. Under Armour one of the athletic apparel company having its headquarter in the US started following a gap in the that existed in the...

Economists have classified industries into three types based on the degree of product differentiation, the ease of entry and exit from an industry (behavior in markets), and based on the number of firms that produce and sell a product (production processes). A monopolistic market falls in the category that is...

In the contemporary world, it is almost impossible to ignore the potential of social media on any business operation. Social media has resulted in many people conducting most of their social engagements online (Lafayette). Social media use has made it possible for people in various parts of the world to...

Commercial Advertising on ABC News On February 18, 2018, I came across two commercials on Sunday night television while watching ABC news. The two most notable ads noticed were done by two companies, namely Toyota and Verizon. Another interesting fact about the frequency of advertising is that the commercials had a...

1. What results in the differences in responses to cognitive consumption of visual ads among different cultures? 2. Can culture influence the thoughts of an individual regarding visual ads? 3. What components of visual ads are easily identified by low-context and high-context cultures? 4. Is there a relationship between historical background and visual...

Dunkin Donuts is one of the best global companies based in the United States of America. The organization has evolved and it has become a leading coffee and baked goods chains across the world with its operations in more than 36 nations. The fact that coffee is one of the...

1. Considering the Personal Style Inventory, I have observed that I am an extrovert. My strength as a salesperson is that I tend to interact with other people and I possess good communication skills. I can easily communicate with clients. However, the disadvantage includes that I...

Give at least three examples of how podcasts could replace more traditional message formats in business A podcast by definition is a live or recorded audio file which is availed on the internet for access by the target audience. The target audience may listen to a podcast for free or by...

Hello Fresh is an innovative company based in Germany that started proving ingredients for healthy meals to people. This is a business path that is previously not ventured. Hello Fresh provides services that involve shipping of accurately measured ingredients for various meals. This saves consumers the pain of having to...

China s Growing Market for Australian Baby Formula China has been a growing market for Australian baby formula companies seeking to expand to the international markets. In China, Daigou, which is a concept of buying on behalf of others have helped create popularity for Australian products. Market influencers such as Daigou...