Essays on Marketing Strategy

The social media platform acts as a frontline in marketing goods and services in the business firms. Business industries can now access resources that were unavailable building worthiness and creating strategic relationships between the customers and suppliers through interaction. Understanding the social media is a rising necessity for business owners...

Studies on digital marketing have increased with the expansion of the social media space. Many salesmen have realized that social media can significantly aid in reaching out to more customers thereby boosting profits. However, few studies have been done concerning the use of social media as a digital marketing tool...

Internet has revolutionized global business in the 21st century. It has improved the speed of connecting to the customers international, cost effective in terms of the economies of scale, and provided promising avenues to venture and promote in novel business opportunities to many customers globally (Boulianne, 2017, p. 5). One...

In the United Kingdom, retail techniques have always shown signs of change since the mid-1960s amid the emergence of modern technology (Thomas, Bromley ez, Agudo-Peregrina Pascual-Miguel, 2016). However, the emergence of online marketing seriously impacted on their operations. The optional sale techniques used in the high street...

Marketing is a way of appealing to and satisfying the customer needs through advertising so as to increase the sales. Psychological research shows that most people, without regard to demographics, tend to make impulse buying of goods depending on the kind of method used to advertize. Marketers capitalize on strategies...

1. Job boards and advertising: this step entails all the expenses that are related to posting the open position as candidates are being sourced. It includes all job boards as well as any other paid recruiting accounts of the company such as LinkedIn Premium....

Digital Marketing involves the application of digital technologies in the advertisement and marketing of a particular brand/product. Advertisement and Marketing is aimed at reaching out to potential consumers of a product and convince them into purchasing the product by providing information. Digital marketing is an emerging trend that is rapidly...

Fashion industry has penetrated into the minds of the people which has turned to be the most profitable industry in the world. According to Bhardwaj and Fairhurst (168), frequent designing of fashions has been stimulated by the lifestyle of UK people, which has in turn created demand in the market....

The marketing manager is responsible for formulation and management of marketing strategies and policies that will help the company develop a competitive edge in the market while at the same time build upon a keen interest in customer satisfaction (Roberts, Gary, Seldon, and Roberts 2013). However, the marketing manager work...

Internet marketing is the choice of career that I have developed an interest in over time. As such, I want to be an internet marketer who reaches clients in the online platforms. The work would entail using the internet and accessing sites that I can use to showcase the products...

An engineer called Fredrik Idestam founded Nokia in 1865 in southern Finland. He is the same person who founded a wood pulp mill and started the manufacturing of paper. Nokia became productive as most industrial enterprises used the cardboard and papers are manufactured. In 1895, Fredrick Idestam handed over the...

Marketing plans enables the business management to develop a business product or service to meet the target market. The objective of this marketing plan is to help customers understand why Orch brand is different or better than the products offered by the competitor. Marketing plan helps as well to reach...