Essays on Consumer Behavior

According to the point of view of most consumer behavior’ literature, scarcity is an attribute from which a consumer infers other characteristics for instance price as well as uniqueness. Other researchers go further to suggest that scarcity affects the perception of goods of consumers by enhancing attractiveness as well as...

If market forces of supply and demand are directly dependent on consumer behavior; then there is need to understand human personality in entirety, before linking the same to consumer habits in the markets. On the one hand, behavior has been defined as all individual traits that make someone unique, while...

Studies in sociology and psychology Studies in sociology and psychology, as well as a survey of consumer preferences, attitudes, or opinions, use samples which help obtain information on the population where the samples used can accurately represent the population of interest. The samples selected from a population are the research subjects...

Advance in technology changed every aspect of the manner in which businesses operate. Tech-savvy students and customers can now order and receive goods and services using their electronic devices in their residents (Suen, 2014). Credit and debit cards are the most common payment methods which students use in their online...

The paper analyzes a recent transaction which involves the purchase of a smartphone from Samsung Electronics Co. Ltd. In terms of consumer preference, the decisions to buy the smartphone from Samsung was due to its high-end features and low prices compared to other smartphone devices. Consumer preference and choices in...

The behavior of consumers The behavior of consumers has been studied over time; it is however almost impossible to understand it entirely because of the close relation to the human mind. However, past purchasing decisions can help to estimate human behavior in purchasing situations. Consumers make decisions related to buying every...

A recent study on sustainable travel A recent study by AIG Travel found that the majority of travelers exercise sustainability at home. The travelers also believe that the tourism sector could do more to help them travel sustainably by providing access to and information about available sustainable travel options. The majority...

The Role of Media in Influencing Gender Expectations The media continues to be the major source of information on the planet, and based on the information it produces for the consumers, it either positively or negatively influences the world. Media should always be regulated to decide what the final result will...

The Tyranny of Choice: An Analysis of Barry Schwartz's Article The Tyranny of Choice, a detailed article by Barry Schwartz, aptly illustrates how having too many options to choose from frequently leaves a consumer feeling confused while making a decision as well as dissatisfied even after doing so. The author successfully...

Because consumers are constantly on the lookout for innovative experiences, the gaming industry has proven to be quite competitive. Top firms in the sector presently include Nintendo, the Valve Corporation, Rockstar Games, Electronic Arts, Ubisoft, and Sony Computer Entertainment, among others. A closer look at the predicted increases in 2017...

Pricing is critical to the growth and profitability of a firm. Pricing corresponds to two important business factors: market and consumer. As a commodity, the price of a product or service should be competitive enough to allow it to compete in the market with other competitors. Also, the pricing should...

The Law of Diminishing Marginal Utility and its Relationship with the Hierarchy of Needs The marginal utility law outlines the behavior of marginal utility to reduce consumption below a certain level during a specific time period. It is used as a metric to examine a person's consumption of their preferences for...