The Discourse and Genre
The discourse primarily shapes or creates genres, which are then confined by their effects and the use of power. Depending on the genre, power and discourse collaborate to specifically set up and develop the intersecting identities of sexuality, age, ethnicity, class, gender, and ability (Bhatia 2017, p12).
The Influence of the Audience
The audience relates to styles mostly through the tales they hear and tell, both collectively and individually. Additionally, the audience influences the stories and the genres that go along with them through the participatory culture, which makes use of the social media tools that are readily available. The most common ways through which genres are understood are by understanding the needs and wants of the audience and presenting something that relates to the public (Bazerman 2012, p233). When creating the style, the creators must consider the perception of the public at that time.
Factors Impacting the Meaning of the Content
Importantly, the message and the meanings of some video that emerge are not only of the content and material of the text itself but also from other different ranges, which include the historical context, production context, the economic environment, the career of the artist, and the reception of the setting. All these parameters are considered when the creators of the content reflect on how the genres shape and impact the content (Bazerman 2012, p228). Importantly, most artists use their images, music, lyrics, movies, and books to communicate the genre of the content. However, there is no particular representation of a certain type and nearly involves a combination of several types. How a certain video is delivered, distributed, and interpreted speaks a lot of how the audience has received the message and how the genre in the video was communicated.
Genre Negotiation
The Role of the Community
The community plays a crucial role in the negotiation of the genre. This is because they are consumers of the content and the content must serve to regulate both the social relationships and discursive practice within the communities. This involves ways that are transparent to the audience in the community and activities that are visible to the people. The discursive process includes individuals in the organization and community using genres the same or differently to meet the various needs of the groups inside or outside the community (Bhatia 2017, p15). Mainly, the community plays a significant role in negotiating and creating new genres over time. Moreover, both internal and external forces of communities shape the type mostly when communities overlap.
Context and Community
Two points are important in the negotiation of style. Firstly, the context and community are not synonymous. Primarily, communities contribute and even create circumstances that precede and follow the activities of the community. Secondly, communities and individuals participate in several contexts, and they shape several interactions from which the knowledge of the genre is used and transferred among communities and contexts. Importantly, genres are negotiated when the community creates and uses genres that are a relation to the contexts and also manage the relationships and activities that constitute contexts (Dreyfus, Humphrey, Mahboob, & Martin 2016, p245). Mainly, understanding the influence of several contexts and communities genres allow creators of content to trace the influence associated with the communities. For instance, the TV show "Reign" is a historical content of the Scottish Empire during the times of Queen Mary, which depicts a historical event.
Maintaining Genre
From the historical romantic perspective, styles are perceived as inhibiting and constraining authorial creativity. From the thinking of a creator of content, the advantage of style is that it relies on the audience having expectation, understanding, and knowledge about a particular work within a genre. Mainly, this prevents the content creator from dissolving into incomprehensibility and individualism (Pedersen 2017, p38). Maintaining style involves making the use of given works in that genre, getting conventions with that genre, and the invention of some elements. For example, through the production of thriller movies, nearly every year helps keep the concept alive and for use the coming generation. Moreover, it is important to understand movies are created according to the current event, and it is the reason that we have a movie like "The Wolf of Wall Street" (Bazerman 2012, p238). Through the production of historical films such as "300 Sparta," genres of those are passed and maintained.
The Importance of Cultural Capital
Mainly, styles form an important avenue through which readers select, interpret, and identify texts. Through such mechanisms, people and content creators can support the style and carry it on to the next generation. Moreover, every style requires cultural capital from the audience side to make it sensible (Dreyfus et al. 2016, p248). This makes the genre have tacit knowledge that is hard for most readers to articulate. Moreover, people need to go through examples of style to understand the shared messages of features. It is through such activities that style is maintained, and the message is preserved for the next generation.
Defining Genre
The term genre has had a controversial definition over the past few years, with some scholars and academicians arguing that it is the notion that constitutes particular conventions of content. This includes such things as themes or settings and structure or style which are mainly shared by texts to which they belong (Dreyfus et al. 2016, p240). Primarily, the attempt to define genres regarding sufficient and necessary textual properties is mainly seen as the only possible way, but it has some challenges. For instance, some movies are aligned with the genre of the content, while others have the style of form. Importantly, film theorist Robert Stam says that grouping genre through subject matter is the weakest for because it fails to capture how the issue was created (Pedersen 2017, p34). Likewise, it was difficult to differentiate between one genre and another as there is a mixed style, for instance, comedy thrillers.
The Influence of Power and Discourse
In conclusion, the power and discourse work together to create and construct the intersecting identities of sexuality, age, race, class, gender, and ability in particular ways mainly depending on the genre in question. Moreover, the community plays a crucial role in definition, maintaining, negotiation, and construction of genres. This is because the community is the primary audience for the content, and it must be their liking and understanding. Importantly, genres are negotiated when the community creates and uses genres that are a relation to the contexts and also manage the relationships and activities that constitute contexts. For instance, narrative music videos are not mainly confined to a certain music genre, but they are also used to show and tell stories of any genre. Moreover, the hypothesis that videos from several music genres are characterized by different expressive, referential, and representational conventions. Importantly, if people are correct, the identities of gender, class, race, ability, sexuality, and age will be constituted through such distinction and conventions.
Works Cited
Bazerman, C. (2012). Genre as social action. The Routledge Handbook of Discourse analysis, 226-238.
Bhatia, V. K. (2017). Critical Genre Analysis: Theoretical Preliminaries. Hermes-Journal of Language and Communication in Business, 27(54), 9-20.
Dreyfus, S. J., Humphrey, S., Mahboob, A., & Martin, J. R. (2016). Joint Construction of the SLATE project. In Genre Pedagogy in Higher Education (pp. 240-262). Palgrave Macmillan UK.
Pedersen, K. (2017). The construction of a genre. The case of service information pamphlets in a Danish county. HERMES-Journal of Language and Communication in Business, 16(31), 31-45.
