Essays on Advertising

In recent years the approach to advertisements has based on the use of engaging identities so that the reader can have an impression of a socially binding ad. It is founded on the fact that advertising in the present generation has taken on a new turn with producers seeking the...

The primary purpose of this speech was to create awareness on the advertising strategies used by tobacco industries to market their products and deceive their customers. Despite the various health reports, tobacco companies continue making numerous adverts of misleading their buyers. The introduction is fully effective. The speaker begins by...

FTC's policies on deceptive pricing, use of the word free, or use of endorsements and testimonials? Deceptive marketing as defined by the FTC entails having false information to advertise or market your product to the consumers. The main aim is to mislead the consumers to purchase your item and gain...

The Advertisement by McDonald's The advertisement in consideration is a video created by McDonald's; a fast food company located in America. In the advert, the menu consists of $1, $2, and $3 foods. It shows a man approaching a counter at McDonald's while in the background the dollar menu is being...

Marketers place ads on social media sites, mass media, and print media to advertise their products or services. An advertisement is a communication tool that presents persuasive messages, increases product or service awareness, and influence consumer buying behavior towards buying or purchasing that product or service (Hollensen, 81). This paper...

In the world of competition, companies embrace strategies which will catch the attention of customers, and the best way of achieving this is through attention-getting ads. One of such ads is the “Mountain Dew Super Bowl Commercial 2018” which features Peter Dinklage rapping Busta Rhyme’s song and Morgan Freeman who...

For a car enthusiast, this ad for a weekend sale by the Jaguar Land Rover (Malaysia) SDN BHD Company for its range of stylish Land Rover Models is the hallmark of sophistication and consumer awareness.  The ad was put out as part of the company’s promotion of its brands during...

How have you used the social media and television to advance your individual or organization’s agenda? The politicians, organizations and individuals have mastered the use of social media in advancing their pursuits to reach the large base consumer environment. This paper will cover the scope of how Pepsi managed to...

Advertisement or ad refers to a public notice or an announcement placed in a public medium that seeks to promote a commodity, an occasion or a service. An ad may also be used to publicize a job vacancy. They play a crucial role especially in businesses since they are meant...

The Presidential Race and the TV Ad The presidential race between Donald Trump and Hillary Clinton was one that was marked with lots of campaigns with lots of television ads drumming support for either candidates. The TV ad You Make Me Feel was released on October 31, 2016 by Priorities USA...

A brand is a design and name given to a specific product. It makes the product an entity through which it is identified. In the current global market, branding is essential because it helps the products of the company stand out among the thousands more in the same industry. The...

Most of the time when one is watching their favorite TV series, and it goes to a commercial break, an advertisement on a product or even service is shown on the television screen. As much as we rate the different types of products and services advertised, we also rate the...