Entrepreneural Approach of Instagram

With millions of users flocking to the app, Instagram is one of the social platforms and media revolution. It makes sense that Facebook, Instagram, and SnapChat spend a lot of time recruiting new users. Building an Instagram account to sell a company's goods is therefore not an easy undertaking. Similar to other social media platforms, overcoming these multiple obstacles in order to obtain the flowers requires a tremendous amount of love and effort. The website provides millions of potential viewers who might be interested in a person's content. The purpose of the article is to analyze Instagram using a SWOT analysis. SWOT analysis of Instagram covers both internal and external audits of an organization based on the fundamental factors such as shares in the market, brand value, customer satisfaction, nature of competition, finance and others. Instagram is a mobile application that came to be known via facebook. The social site is mostly used for sharing images. Its consumers use it to capture and upload pictures and share with other people who might also find it useful throughout the world. Most of Instagram users apply filters to select the images that they want to view. Most of the internet users feel the urge to share their pictures and videos with other users including friends and families.

Strengths

Through the use of Instagram, marketing organizations can post the images multiple online platforms such as facebook, twitter, among other social sites. The platform hosts more than three hundred million users who are active. The high number of users makes it possible to create brand awareness through the platform. The social site is attached to employees with a higher level of education. Due to the presence of filters, photos and images uploaded by the company can be made unique to depict a stylized event. Instagram also enjoys the active support of the parent company which in return, it enhances its strength. Additionally, Instagram boasts of a direct messaging system where users can directly converse with each other and exchange pictures (Greg 2017, p1).

Weakness

Several users have raised the issue of the site lacking personal privacy. Secondly, the contents shared on Instagram such as images and videos tend to be found as low quality. The Instagram application is typical among the Android and iPhone users (Greg 2017, p2). Instagram has a limited capability of commenting and liking the images. For the site to work correctly, an individual is also required to follow the content being viewed.

Opportunities

It makes use of other social sites such as facebook and therefore utilizes more internet. Internet penetration enhances a large number of Smartphone users and thus increases brand awareness. Increased awareness improves advertising and marketing of the product. The use of Instagram requires the quick technological development of the item being advertised (Greg 2017, p2). The technological development enhances improvement in the quality of the marketed product. Through the use of Instagram, the mobile advertisement is possible, and product awareness reaches many people. With Instagram needs, there is a consistent advancement of the use of mobile phones.

Threats

Instagram lacks entry barrier, and therefore many players are likely to enter quickly that makes the market players face intense and robust competition. The social site needs continuous and technological advancements to engage a large number of consumers. When the application doesn’t change, users may get bored. When there are photos of poor quality, the site is dull and boring as photos only appeal to users when of good quality. The Instagram application presents a challenge in management by the big organization. There are instances of bad public relations and tainted company images when there are some concerns with the photo rights.

Instagram Pestle Analysis

The use of Instagram has enormously grown in size according to the published data. The marketing in Instagram is estimated to be at 115% compared to that of facebook. The Instagram is used in the following ways in marketing; Instagram utilizes patterns that already exist. The app is used by following the famous brands to attract more subscribers. Experiences at the Instagram pages might also be taken freely

While using Instagram as a marketing strategy, it is essential to consider that people are the power (Jayson 2016, p 2). The organization should, therefore, try to create contact with the followers through sharing videos and photos. Any product on offer needs to be shared on the Instagram. The organization as well needs not to forget to monitor what the clients are posting since this has many benefits. For example, one of the benefits is gaining more information on the new world trends.

Instagram as a marketing strategy utilizes visual aspect. Through using different colors and patterns, the company amuses its followers through the display of exciting images of products (Alicia 2017, p3). Visual contact with the client accommodates a variety of photos that may be published in one post. It makes it easy for the clients to read, unlike mixed materials that present difficulty in reading. For the organization trying to adopt Instagram marketing strategy, there is need to balance the publication for both the news and the images. The benefits of using a camera can be disadvantaged since mixed materials present difficulty in reading. The organization needs to be careful with the ideas being posted.

The funny images must also be constituted in the must-have list. While doing marketing through pictures, the brand name at least needs to be mentioned by fulfilling the content with encouraging and motivational photos. When the funny images are used right, the organization will be successful. The aim of the organization needs to be devoted towards motivating the followers on Instagram.

If Instagram is being used in a start-up community, the followers should be made interested to cooperate (PESTLEanalysis contributor 2016, p 5). The company needs to pay attention to what they post on their Instagram pages since one fault can cost the reputation of an organization. The company needs to avoid plagiarising and publishing already used images. While being careful makes the company survive many years, the theme promoted by the company needs to be correctly understood.

To match with the Instagram users, the company needs to broaden its mind since the site offers unlimited platforms where the company can simultaneously do marketing. Product branding interests the users only where there is an exchange in social networks. For example, besides using Instagram, the user is welcomed to post on both twitter and facebook. Therefore, the brand in question has an extensive platform where photos can be published. The images also need to be done by the famous people to gain much attention. Instagram not only promotes the company products through awesome pictures but also by focusing on the general idea of the post.





Conclusion

Instagram is a platform that presents an organisation with immense potential. It’s an environment characterised by early market opportunity to acquire and build an audience/followers. Before an organization jumps to establishing instagram presence, its as well important to ensure that social media forms the right needs of the company. Constructing a successful business on the site comes with the possibility of leveraging millions of followers. Its essential to add value in positive connectivity.



























References

Alicia Johnston. (2017). How to Create an Instagram Marketing Strategy. [online]

(updated 2015). Available at: < https://sproutsocial.com/insights/instagram-marketing-strategy-guide/> [Accessed Oct. 31, 2017]

Greg Brown (2017). SWOT Analysis: Is Instagram Right for Your Media Brand?

[online] (updated 2017). Available at: < https://blog.hubspot.com/marketing/is-instagram-right-for-your-media-brand> [Accessed Oct. 31, 2017]

Jayson DeMers. (2015). 10 Instagram Marketing Strategies Every Brand Needs To

Know. [online] (updated 2015). Available at: < https://www.forbes.com> [Accessed Oct. 31, 2017]

PESTLEanalysis contributor. (2016). Top 7 Instagram Marketing Tips From The

Best Brands. [online] (updated 2016). Available at: < http://pestleanalysis.com/top-7-instagram-marketing-tips-best-brands/> [Accessed Oct. 31, 2017]