Significant roles for graphic designers in social media

Social Media and its Impact

Social media is one of the largest phenomena of the modern era and has a significant impact on many aspects of our lives. The primary justification for this argument is that it pertains to a topic that a sizeable portion of the world's populace deals with on a daily basis. This use of social media is typically done for communication reasons. However, it has also completely changed how companies and groups carry out their operations. It has grown to be essential to some people's daily activities. Graphics are a part of some crucial social media components. There is a lot of graphical material used on the different social media platforms. The intensity of the graphical content is pretty much pegged on what is to be achieved. For this reason, the role, which the graphic designer plays, is one, which cannot be easily downplayed. There are a number of very important factors, which can be associated with these graphic designers and their contributions to social media and its development.

Importance of Graphic Designers in Social Media

For starters, consumers will always react at first instance to good graphic images when they open not only a social media platform but also any other page on the internet. The impact, which these graphics have in not just anything to go by. For example, a tweet is only confined to 140 characters. At the same time, a status update can even be shorter than that. As such, it may be difficult to get to do something which is actually attention grabbing through words. However, graphic designers can come up with eye-catching graphics, which would be used consistently over social media platforms. With time, the consumers will start associating this image with a person's brand. Brand recognition is a very fast way of selling product and services. This is especially bearing in mind the fact that people tend to be more of visual learners.

The Impact of Good Graphics on Branding and Audience Engagement

Currently, those graphical posts that are unique end up getting a significant amount of response while at the same time they communicate the correct information to the target audience. A good graphics designer can develop a good image when he or she understands the requirements of the company and the message, which is to be communicated. The impact of this is that the audience visiting the social media platform will be enhanced in terms of the numbers. A good designer will end up strengthening the brand while at the same time establishing and developing trust on the part of the social media users.

The Role of Graphic Designers in Content Creation

Graphic designers are significantly important in social media also basing on the content, which is associated with them. For instance, users of social media will always want more interactive and real-time content. It is the work of these designers to ensure that the user experience of people interacting with the platform is always kept at an optimum. As such, the implication of this is that these graphic designers will have to work closely with content strategists, digital marketing professionals and architects of user experience for purposes of making sure the feel of the content is appealing.

The Ongoing Relevance of Graphic Designers in Social Media

Some parties are of the opinion that graphic designers work in relation to social media and web content will end up being diminished. The reason for this argument is because there are very many software that can do this same work. Well, in part this might be true. However, the real expertise in graphics can only come from graphic designers and not machines. In relation to the rather dynamic social media world, the best thing that a graphic designer can do is to always be informed of the changes going on therein and to improve his or her skills for purposes of remaining relevant (Record 76).

Works Cited

"Graphic Design as Communication." (2005): n. pag. Web.

Record, Michael. "Implications of Graphic Organizers in an Age of Social Media." New Directions for Teaching and Learning 2015.144 (2015): 73-86. Web.

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