Badaoui, Souraya El. "Gender-Based Portrayal as Media Form in Society." Global Media Journal (2016). Badaoui asserts that traditional media has played a significant role in shaping the beliefs about gender roles in the society. The TV social drama programs give a different social image of gender. The author uses a study conducted in Egyptian students in order to prove that the media has misrepresented women. It shows men as superior influencing the attitudes towards the female gender in the modern society. The article targets the media that incline to traditional norms that normalize the discrimination of women.
Berland, Anais. "Challenging media misrepresentation." 31 May 2012. Stanford University. 21 April 2018. Berland evidences how the media has reinforced the message that a woman’s value depends on her appearance and sexuality. He uses a demonstration by students in order to show that the media’s act is unacceptable. Successful women have no place in the society that views them as devious, harsh, and unsympathetic. The media is at the center of such outcomes hence the need to rectify the fault. The document targets the media that influence how the society perceives women who seem to rise above their male counterparts in various contexts.
Caprino, Kathy. "What's Wrong With The Media's Portrayal Of Women Today, And How To Reverse It." Forbes 21 November 2014. Caprino admits that the media has been wrong in its portrayal of women today. It tends to focus on the limiting aspects of women to excel in leadership and other male-dominated platforms. Still, it emphasizes on a woman’s look and sexuality as the only elements to recognize the female gender. The author uses real-life experiences in order to show how the media has failed when it comes to presenting a woman. However, there is a chance to correct the fault by airing empowerment programs that encourage girls and tell them that it is okay to outperform the males. The author targets the media that needs to take a step back to correct the mistake.
Cumberledge, Heather. "The representation of women in media needs to change." 18 October 2017. The State Press. 21 April 2018. Cumberledge argues that technology growth has increased the use of media tools such as communication platforms and websites. Such in turn influence the audience’s viewpoints and attitudes on the issues presented. The author stress on the considerable influence of the tool in order to show the need to implement change. Women in the media play a part in domestic roles while men feature in positions of power. The inequality created has become perverse in the society today. The text targets students in universities undertaking media courses. The group is better positioned to bring changes in the future.
Gill, Rosalind. Gender and the Media. Polity, 2007. Gill in her books uses the media to shed light on where we have been and where we are headed regarding gender issues. She scrutinizes five areas of media to include magazines, talk shows, news, advertising, and screen and paperback romances. The author as opposed to other sources documents that the representations of men and women are changing in the 21st century. The book targets the media educators and learners who need to embrace the change and represent both genders equally.
Glavinic, Tonei. "Exclusion, Misrepresentation and Discrimination: Still Prevalent for Women in American Media and Politics." Inquiries Journal 2.1 (2010): 1. Glavinic authenticates that the media is the most powerful tool in the world. It can create, change, and perpetuate society’s ideas about different subject or groups of people. The author relies on women in professional roles in order to prove that the nation is far from achieving gender equality. For instance, among the group of CBS anchors studied, women reported only 12 out of 41 stories featured. The author targets the female audience that needs to fight for equality more especially in their professions.
Kumari, Archana and Himani Joshi. "Gender Stereotyped Portrayal of Women in the Media: Perception and Impact on Adolescent." IOSR-Journal of Humanities and Social Science 20.4 (2015): 44-52. Kumari and Joshi argue that the media can influence social change and transformation by promoting and disseminating information. It can also affect the prevailing attitudes towards women in the modern society. The authors expose the reality in order to reveal the impact the media has on adolescents on issues regarding the sex-stereotyped portrayal of women in the media and the relationship with real-life experiences. The article validates that there is a stereotypical representation of gender role in the media that in one way or another heighten the patriarchal notions of gender among the youths. The article targets the youth in the adolescent stage who need deviate from the influence of the media on gender issues.
McDowall, Kyla. "The Issue of the Portrayal of Women in Film and Media." 30 June 2016. Glasgow Women's Library. 21 April 2018. McDowall asserts that the media is at the center of human lives and it presents in the form of magazines, television, films, and social media. The writer uses television shows and movies in order to validate that the media is a tool that influences the perceptions of women. Most shows base their themes on patriarchal stereotypes that seem to disadvantage women by depicting them as a lesser gender. The author targets filmmakers who should change their attitudes while making the plays and incline to themes that enhance equality.
Mishra, Deepanjali. "Portrayal of Women in Media." Journal of Higher Education and research Society 3 (2015). Mishra proves that media promotes sexism by how it presents gender issues. The author uses movies and television advertisements in order to validate the arguments made. For instance, commercials tend to show women doing house chores such as cooking, washing, or serving food. Such indicates that they should forgo their comfort to meet their traditional roles. As a result, the media serves as a platform for the continuation of gender stereotyping that has been in existence. The article targets advertisers and scriptwriters who should deviate from gender stereotyping.
Miss Representation. Dir. Jennifer Siebel Newsom. 2011. Newsom unveils the truth behind the scenes in the lives of women. While women have to cope with painful discriminating experiences in real life, the media plays a significant role to extend their pain. For instance, it is a tool encourages sexism and increased violence on women on screen. The film shows how a woman suffers throughout her life from a little girl to a full grown woman. However, the media has the best chance to overturn the perception and fight for the very same women that seem forgotten. The film targets women and girls who need not suffer in silence anymore. The time has come when women should unite and denounce discrimination by the male gender.
Mundy, Liza. "The Media Has a Woman Problem." The New York Times 26 April 2014. Mundy supports Glavinic’s findings that the American society still lags behind when it comes to achieving gender equality. Both authors refer to the media professionalism to show that women are not given equal opportunities as their male counterparts. For instance, male reporters account for 63% of bylines in the top 10 leading papers in America. The author stresses that despite the recent achievements by women, the society does not give them a chance to showcase their talents. The article targets the government to introduce new regulations that encourage women to work in various fields that have been dominated by men.
Tapfumaneyi, Kudakwashe and Gift Rupande. "The Portrayal of Gender Relations in the Media: Towards a Gender Sensitive Media." International Journal of Advanced Research 1.5 (2013): 571-578. Tapfumaneyi and Rupande claim that the media is a powerful ideological tool that can lead to different social challenges. It also creates the best platform to solve such hurdles if utilized correctly. The article expounds on the concept of stereotype in order to show how the media present gender issues in a skewed manner. As a result, the media has been a tool that promotes gender inequality with a significant margin. The article target policymakers to formulate media policies that compel it to display gender issues in a manner that supports equality.
Wood, Julia T. "Gendered Media: The Influence of Media on Views of Gender." Communication, Gender, and Culture (1994): 231-244.
Wood proves that the media has significant effects on how the public view men and women. She uses three central themes in order to establish how the media misrepresent women. The first one validates that women are underrepresented making them invisible as compared to men. The second one states that the media stereotypically depict gender and finally the relationship between men and women as portrayed by the media emphasize on the traditional roles and promotes violence against women. The primary intention of the text is to reach a broad audience of the American citizens who need to understand the effect of the media on gender issues.
