Essays on Marketing Strategy

Following a 1998 partnership, Kraft distributed Starbucks’s coffee (whole beans and ground coffee) to supermarkets and other retail stores across the country. During the formation of the agreement, Starbucks was making approximately $50 million in revenues a year and by 2010; the firm was recording about $500 million. At the...

A Business Environment: The Power of Groups A business environment is a social one. In business, there exist groups formed on professional bonds that relate to each other in different ways. Groups are an essential and common organizational entity in any business. They make it easy to run a business, and...

Started in 1919 by Jack Cohen, Tesco is the leading British retail chain; it also has outlets across the US, Europe, Asia and a few other places. Tesco has its headquarters in Cheshunt, UK and is a member of both the London and Irish Stock Exchanges. Globally, Tesco is ranked...

The Sharing Economy in the Hotel Industry The business environment is dynamic, and the need to create value from the available resources has allowed individuals and corporates to device ways of making profits from otherwise dormant assets. The sharing economy which was traditionally defined as the joint use of facilities among...

The Impact of Globalization on Organizational Performance and Productivity The increased rate of debates regarding globalization has reinforced the need to analyze and assess its impact on organizational performance and productivity. The trending issues are associated with whether the concept of globalization has significant benefits to companies or it causes adverse...

Organization diagnosis is vitally an important method for determining the functioning of a business because it facilitates a joint assessment of the best change intervention. However, it is essential to understand that quality information forms a critical part of the diagnostic process (Cummings Worley, 2009). For example, the...

Retail trends indicate that approximately 51 percent of Americans prefer procuring services, shoes, accessories and clothing, a pattern which has enabled e-commerce to grow by 23 percent annually (Popomaronis 2017). Moreover, brands and business embrace Omni-device/Omni-platform and voice search options. However, based on the fact that business started during the...

Over the decades, China’s economy has been on the rise, due to an increase in its market forces and modernising the policy frameworks (World Economic Forum, 2018). As a result, the country creates opportunities for diverse business to invest, influenced by the market scales of the Chinese markets. This paper...

Development of an innovative product such as a Tesla electric motor vehicle, the Tesla Roadster to suit the current needs of the market is often a reliable and strenuous process. According to Eberhard and Tarpenning (2006) the initial process requires understanding product development. Identifying a core product concept is necessary...

Strategic Management Strategic management is a management activity used to set priorities, strengthen operations, and focus resources and energy to ensure that stakeholders and employees work towards the achievement of a common goal. Strategic planning has a lot of importance in an organization such as ensuring that all the workers work...

The decision by GlaxoSmithKline The decision by GlaxoSmithKline to distribute and promote drugs like anti-depressants to its market for unapproved uses raises critical ethical issues including giving unsupported claims regarding the safety of the products and bribing doctors to prescribe its medications to the consumers. According to Thomas and Schmidt, the...

According to the International Labor Organization, ILO (2011), Human resource management is both, the science and practice dealing with the nature of employment, decisions, actions, and issues of relationships at a workplace. Labor relations are a construct under which laborers, employers, and workers’ representatives through the direct or indirect intervention...