Essays on Corporations

Strategies of Companies to Expand in International Market

Every company’s desire is to expand and have as much impact in the market as possible. American market for nearly any commodity is known to be huge. However, it isn’t large enough for some entrepreneurs who are growth minded and view the rest of the world as their oyster. There...

Words: 1974

Pages: 8

Impacts of Unethical Practices on Reputation and Sales

Ethics in important domain of organisational practices. Companies that engage in unethical conducts have a high likelihood of losing customers. Studies have linked unethical practices with reduced reputation. A positive reputation is essential for enhanced organisational performance and damaged reputation can have negative impacts on various aspects of a firm....

Words: 4644

Pages: 17

The Impact of Leadership on Employee Turnover

Employees’ turnover intention has largely affected many companies in spite of their production, place, or size. Based on the literature and the studies conducted by many researchers, there have been a negative link between employees' or workers turnover intention and the firm’s leadership styles. Ali (2010, p. 242) associates staff...

Words: 4315

Pages: 16

The Impact of Transformational and Transactional Leadership on Employee Turnover and Employee Satisfaction

Employees’ turnover intention has largely affected many companies in spite of their production, place, or size. Based on the literature and the studies conducted by many researchers, there have been a negative link between employees' or workers turnover intention and the firm’s leadership styles. Ali (2010, p. 242) associates staff...

Words: 4530

Pages: 17

Strategy and International Business in the Food Industry

Emerging economies are poised for exponential economic growth due to the rise of their real domestic product. Together, China, Africa, and India accounted for over forty percent of the world’s food demand, as per 2017’statistics. Additionally, China and India produce over half of the world waters, rice and potatoes (Prest...

Words: 4488

Pages: 17

Societal Marketing Impact on Corporate Image

Does societal marketing have an impact on the consumer perception on an organization’s corporate image? Do demographic factors affect the consumers’ view on the corporate image of the organization? Abstract This research aims to do an in-depth analysis of the role of marketing focused on society's long-term interests on a product's promotional...

Words: 417

Pages: 2

An Overview of the Digital Marketing Strategies of South Korea and Japan

Devoid of the identical balance as China and more storied pass on of Japan, South Korea is occasionally disregarded by enterprises that are considering investing in Asia. South Korea is the fifth biggest marketplace in Asian continent regarding internet consumers, and digital marketing can touch a substantial share of the...

Words: 4511

Pages: 17

The Impact of Brexit on Unilever

Despite the Brexit Vote, Unilever Faces Negative Impact Despite having its presence felt in over 130 countries, Unilever which is a consumer giant would still be negatively impacted by the Brexit vote (Campbell 2016, p.13). A vote to move Britain organization out of the European Union would greatly influence service delivery...

Words: 782

Pages: 3

Customer Satisfaction and Its Relation to the Product/Service Provided

Custom satisfaction is key to today’s business because of these reasons. Firstly, customers are an almost-hard-to-find resource which is easier to retrieve from a customer of old than one of the recent times. Secondly, customer satisfaction affects the profitability of a company positively regarding revenues (Rosenberg and Czepiel, 2017). In...

Words: 3421

Pages: 13

Whole Foods Cultural Awareness

Cultural awareness and public engagement are essential practices for the survival of today s organizations. They enhance a company s profitability, staff retention capacities, and their ability to contribute to society. The following is a description of Whole Food s strategies to enhance its cultural awareness and civic engagement strategies. Cultural...

Words: 2422

Pages: 9

Facebook Advertisement Influences the Purchasing Behavior of GSM Business Student

Critical analysis on how Facebook Advertisement influences the purchasing behavior of GSM (Greenwich school of management) Business Student Purchasing behavior typically refers to the various processes and acts of individuals that are involved in buying and utilizing specific products (Johnstone et al. 2015). Most often, the purchasing behavior of an individual...

Words: 4129

Pages: 16

Banking Industry Cost-Cutting Strategies

Cost cutting or cost reduction refers to decreasing the costs related to production or cost activities without affecting the quality of services, products, or activities. The success of any industry significantly relies on how the organisation strategically manages its costs as compared to its competitors. There are many procedures used...

Words: 1129

Pages: 5

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