How to create a good online presence

The majority of businesspeople believe that having little to no online reputation is something to be happy about. The situation is not good at all since some of the potential clients who cannot trace or find any information regarding the firm from the internet may tend to think that the company is hiding something from them or it is does not embrace technology. Negative views from the people pose a risk to the company tarnishing its reputation.The need to consider the benefits of defining the firm’s identity online with some good information will help boost its image. Online information will include the company’s website with the right name, nice and positive images concerning the firm’s background, the achievements, their vision and mission. Another way that can help improve the positive online presence is that one should claim the company’s identity before someone else thinks of doing so. The social media accounts are necessary to bring positive impact on the firm.

Contribution to the business itself and those operating it by registering the websites is necessary to put off any negative response from the business people ready to generate them (Citron& Danielle, 2014). The need to engage, discuss and have business oriented activities develops some positive outlook. Adding some new blog content on the site regularly is way of showing that you experts and make yourself as a facilitator. Nice comments will help wipe out the negative influence out of view. Addressing the negative comments directly when they are posted on your website is important. The address should be in a non-defensive way and making sure that none of them is ignored. Being keen to delete any irrelevant information should be a regular duty. Always keep the reputation that you want online by having in mind the current and future position of your business. Have in mind that both good and evil is seen in the internet, there is need to regulate what you post on your website. A positive online feedback is an excellent approach as you do not have to purchase it instead it requires activeness and doing it well. It can never happen by automatically therefore be smart and get ready for what’s ahead. Reputation can make you company stand or face a down fall.

The recent data shows that most people have had the interest to user the online services as the curve trend is moving upwards as the years advance. The online presence has no limitation of diversity therefore anyone can access it from anywhere and anytime. People have diversified and expanded their business through the internet services hence it has become an addition to any. The online services are effective and convenient thus preferred to the manual way of doing duties. The services are affordable as the costs are lower as the years go by making it accessible to the low income persons and saving on other resources that could have been used instead.The advancement of technology has also raised the living standards of many as those sites from the internet have helped people get jobs in various ways(Miller & Michelle, 2014).

The Report Proper

Introduction

i. Authorization

The report on positive online presence is submitted to Mr. Dennis Mohle BEA 105W Instructor as part of the assignment in the class. As authorized, the research report was conducted following the directions ofMr. Dennis Mohle BEA 105W Instructor the Business communication instructor.

ii. Problem and Purpose

The problems involved in the positive online presence are having no online presence, incomplete or wrong online presence and the improper online presence. The no online presence is where one is anonymous in the internet. The need to have a locked face book profile and some nice comments on it is recommendable. An incomplete online presence is where one has not updated some of the necessary information. In the linked in account, leaving out the current job one has and maybe the one he/she may want to have. Improper online presence entails having some behavior or images that are not good for the potential employers or clients hence you end up losing great opportunities. Another improper online presence may come about when one has posted some contradicting views online with what they actually are. In situations where one posts images of camera assistance yet the company job he has is on communication (Burkell, Jacquelyn & Madelaine, 2015).

The purpose of the positive online presence is to have clear reputation that considers the online views, the firm’s social media profiles and the website ranking which should be high in searches to provide a wider range for prospective clients. Maintaining a positive online presence is important in many ways especially for the developing businesses. The online management ensures credibility in the firm which helps in its growth for enlargement. The business also is able to have a competitive edge due to positive comments from the clients. In addition, the firm is positioned as the most preferred choice when the clients are in such of the goods or services that the company is offering before they make their choice on where to spend their money to. The management of the comments you get online is important as one is able to influence the comments that are passing positive messages (Blau, Gary&Darin, 2016).

The internet services are throughout the day therefore it’s easy to advertise or get a word about your company searches from the clients anytime.Good management of online services leads to high searches from the clients end while providing a wider pool for prospective clients as some of the buy goods and services depending on the influence from the sites. The necessity to concentrate on a few beneficial activities is encouraged especially to those who feel that their firms are still growth and may not be seeing the need for online presence. Creating a good reputation also helps build up the small firms and increase on their future revenue. Taking online presence seriously is the best way to compete with the bigger companies. A perfect way of being unique is by finding ways to continue the great relationship and support with your clients and letting them know that you care.

iii. Methodology

The information used in the report was collected from some systematicpublished research on positive online presence. The research compared the performance of online presence for the present days with that of the past years. The variation written in percentage form seemed to go up as the years advance. The study showed that the number of people who used online services by 2015 were three billion. 40% of the internet users worldwide have bought goods or services online. The biggest online encyclopedia takes 50% of the key words since it is a trusted site by its users as the job seekers sites recruiting online has risen up to 54% and it is anticipated that the figures will go up since more companies are now opening up to online recruiting. 87% of people use the internet as a comparison shop where for them to purchase goods or services then they have to look at some reviews online.

The rate of growth for the internet usage has by far gone up posing queries to those that have not shown interest to it yet. The effectiveness seen should be appreciated by adopting it and therefore those that have not yet been active in it can see how many clients they are losing. The steps one should follow to enroll online especially for a business purpose is that one should start by going online and then have a plan to move on. Online marketing should be the next step you consider taking while it involves combination of various skills and actions to be taken. When the internet era began, websites were not as many as the brochures online which gave an outline of what the firm was all about, the people working therein and its location. In the present days, everything about the firms is contained in their websites such as: advertising products/ services, client’s research, texting the experienced entrepreneurs, readings clients’ response, making payments and tracking of orders(Sung-Hee, 2017).

In the social media, 55% of the people buying the services search for the information on social media. Though initially they were created to connect people, they later changed to a place for ideal businesses. One can make accounts on social media sites and people take note of it. For the mobile apps, 2082.7 million of smartphones were already connected with internet by June 2016. The connection created a great opportunity for the entrepreneurs to reach their clients easily through their mobile phones. By creating ones app for their client can help boost the business to greater heights. If the clients are willing to download the app, then one must be willing to manage and put the store in their phones so that in case of upcoming sales they can receive it on their phones. The opportunity is good since they can make the orders from the comfort of their homes and pay via credit cards. Use of Google maps is something that is very amazing as it helps you find location when you stuck. The Google map automatically locates the position and the searches you make and shows the results. If one does find their location then they can add it up and people near you can locate you with ease. Therefore, when using websites, local business listing, Google maps, mobile app, social media or more internet services the significance of all is the achievements that one makes.

iv. Report Preview Section.

In the following findings from the research, internet growth and social media have made the searching results like a daily task of individual or companies reputation. Online reputation depends mostly on the management of the goods or services on the search website. Overall outlook of search has become the key that defines reputation. Various electronic markets and online commodities are developed and use of control nodes will reduce the threat and protect the systems from abuse of bad people in the networks overlays. Offline management too have a reputation where the management uses chosen defined controls which measures a preferred result presenting what the stake holders thinks about it. Some offline controls includes the some press release tools, social responsibility and the media visibility. Small businesses mainly those with the physical location that give their goods and services from the point may underestimate the necessity of having an online networking. That is wrong since internet is now available worldwide making it easily accessible to all. While 80% online users have a follow up instore visits, the local clients then use the internet to choose what they prefer and find you online rather than driving to your firm location.

Monitoring of local business also needs an online follow up so that you can identify what pleases the clients or their negative responses so as to give them a positive feedback. Using that knowledge then one is able to respond fast and in an effective way on any negative information, complaints or misinterpretation of some information circulating about the firm. The online reviews are very important not only to show how huge the firm maybe but also to earn the clients trust about the services and products that are being offered. A properly posted or advertised commodity helps bring the clients to the doorsteps of the firm. Therefore, there is the need to involve systems for socializing, managing and responding to the reviews posted on the website. Place your profile on main review and local listing that are active. Always take the initiative of controlling how the profiles are being filled out since it is vital responsibility. The importance of acquiring the real customer feedback posted on the website, then you will need to create an excellent working system where get a qualified manager to oversee the comments by the clients and give responsive feedback (Miller & Michelle, 2014).

In the research findings, the small businesses are not maximizing on the benefits of using the internet. Some essential information garnered was that most of the developing businesses do not have IT experts hence using social media for hosting web is favorable for them. The reason behind being that the social media offers a simple template that has many users. The move is so unappealing since many end up missing out the true value of owning a well- defined web.A study carried out by late 2017 May and June showed that the online firms’ presences are mostly the commercial sectors. Schools, governmental organizations and the military among others were not so into using internet. The ones that used it were either using the websites, social media account, e-commerce or blogs. While many clearly understood the benefits of using websites, most firms instead opted for social media(Daniel & Scheg, 2016).

The projected growth on trending is on an upward move. More and more recruits are using web for talents and employments purposes. The curve is intended to move higher year after another and the online search users will at some point be as common. Using the high rate of internetusers’ growth, the online presence will soon replace the cover letters for job seekers. Most people are now using social networks and receiving mails for feedbacks. Employers are analyzing the profiles to find out what kind of a person one is and how they present themselves when they are not at the work place. Finding jobs traditionally by visiting the companies and seeking to be given a job has now been outdated. Creativity and unique talents would help you attract jobs to your websites constantly. The absence from being an onlineuser will automatically lead to missing out of opportunities(Gunter& Barrie, 2016).

Report Body

Graph1. Below shows the variation of how frequent people read the clients feedbacks or comments on the local businesses websites. The need to go through the views is important so that one can evaluate the position of the business to be good, average or bad. Findings as shown in the graph are that the exercise is practiced regularly by average population whilethe higher proportion reads through occasionally and a few do not take the interest at all. The comparison was done using data for four consecutive years, 2011, 2012, 2013 and 2014. The graph shows the percentage of people against their performance online during the four years.













Graph1.



Nearly three quarters of the people read through to know how their firms are progressing while 39% does it regularly.

Graph2. Below shows high population of about 85% are satisfied when they read the reviews from the firm’s site. The need here to have an online management is vital as most people depend on the reviews on the websites of the company before making their decision on purchasing the goods or services. A greater proportion reads more views showing the involvement of the review sites. The information depicts that more people need to read positive reviews for them to trust the business.The management controlling the company’s website should make sure that they have an influence on those positive reviews made on the site so as to attract the prospective clients. The action would also help in creating a wider pool for market due to the many views from various people. I f there is any negative response from the client then, it is necessary that the manager response in a polite way to show the client the concern about them.The comparison was done for two years, 2013 and 2014.

Graph2.

A Graph Showing Number of Online Reviews Needed For Development of Trust in Business





Graph3 Below shows the trust between the clients review and personal reviews where both are equally important. The quality of information here should be as equal as the quantity of the products offered. The responds takes half the population saying that they trust if multiple reviews are displayed while the other half is on authentic reviews. Yet there are others who do not take the interest on the either side. Clients’ reviews are important in the sense that one is able to evaluate their business’s performance depending on whether the comments are positive or negative. On the other hand, the need to consider the personal recommendations is equally important.

Graph3. A Graph Showing Trust Online Customer Reviews



Chat1. Below

Positive online reviews are important in the sense that they help in ranking of one’s business higher as compared to the competitors as well as attracting more prospective customers. The necessity to keep a frequent check on the reviews as well as giving response to the clients is encouraged. Below is a chat showing some of the positive reviews from Barbara Oliver $ Co Jewelry. The response would definitely attract a prospective customer who was searching for those products being offered by the firm

Chat 1.





Figure1. Below shows how one should use the social media services without misusing the services and for the reason of being professional.









Figure1.





Level 1 heading

Summary

The rate at which the positive online presence is advancing is very high. From the research, in the past years the online services usage was very low and is improving as the years go by. The trend is encouraging as most people who have not enrolled into it yet will soon be influenced by the high proportion of people who are already using it. The internet usage has also helped in raising the living standards of some people especially these who use it for business purposes. In the near future, the statistics will have translated to greater figures than we can see now due to the high rate of appreciation of the services by it.

Recommendation

The necessity to subscribe to the online services is growing wider. Therefore those that have not found the reason to enroll should be motivated to do so. Since in the days to come, there is a high probability that most of the services will be operated from the online part of view.Online services assist in boosting the firms brand and the services offered therefore for the entrepreneurs who wish to improve their markets it is a good idea to consider being an active internet user. Having strong presence online is vital for marketingpurposes whether the size of the firm is small or big. High social activity will attract more friends and potential clients into the business.























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