Essays on Marketing Plan

Economists have classified industries into three types based on the degree of product differentiation, the ease of entry and exit from an industry (behavior in markets), and based on the number of firms that produce and sell a product (production processes). A monopolistic market falls in the category that is...

Commercial Advertising on ABC News On February 18, 2018, I came across two commercials on Sunday night television while watching ABC news. The two most notable ads noticed were done by two companies, namely Toyota and Verizon. Another interesting fact about the frequency of advertising is that the commercials had a...

Web Presence: Reflecting an Intended Impression Web presence functions to project an online personality which reflects an intended impression of what one would like other people to see about them. There are different ways that people choose to present themselves in different circumstances. In this regard, blogs, social networks, as well...

Hello Fresh is an innovative company based in Germany that started proving ingredients for healthy meals to people. This is a business path that is previously not ventured. Hello Fresh provides services that involve shipping of accurately measured ingredients for various meals. This saves consumers the pain of having to...

Guadalupe Handmade Burritos is a Mexican fast food restaurant that has made a great name amongst its customer’s for the quality of food service it offers. It is located at Burnaby Mountain, at Simon Fraser University. The restaurant has been running for over two decades, a period in which it...

Marketing Campaigns Business organisations engage in marketing campaigns to promote products and services in the market. A marketing campaign is defined as an organised series of activities aimed at achieving specific business goals in the business environment (Kotler and Armstrong 2010). Marketing campaigns are primarily designed to enhance consumer awareness and...

The Advertisement by McDonald's The advertisement in consideration is a video created by McDonald's; a fast food company located in America. In the advert, the menu consists of $1, $2, and $3 foods. It shows a man approaching a counter at McDonald's while in the background the dollar menu is being...

The "Merchants of Cool" The “Merchants of cool” is about marketers whose target consumers are the young generation. This target market is continuously monitored and researched through surveys and focus groups. This data is then incorporated into their marketing campaigns. The principles of advertising which include honesty, fairness and responsibility are...

For a car enthusiast, this ad for a weekend sale by the Jaguar Land Rover (Malaysia) SDN BHD Company for its range of stylish Land Rover Models is the hallmark of sophistication and consumer awareness.  The ad was put out as part of the company’s promotion of its brands during...

The Demand for Solar Photovoltaic Energy The demand for solar photovoltaic energy has been growing immensely in recent years. In the year 2017 alone, the global statistics reveal that the worldwide demand for solar PV was at 85 gigawatts (Statista.com, 2018). By 2015, the solar energy industry recorded market revenue of...

The HUAWEI Mate 20 Analysis The paper aims at providing an analysis of the current segmentation, market position and target strategy of HUAWEI Mate 20. The HUWAEI Mate 20 is a smartphone that is co-engineered with Leica. The HUAWEI product can be described as visual art that has embraced craftsmanship and...

Under Amour is the name of an American company that often produces sportswear, casual clothing, and footwear. Baltimore, Maryland serves as its global headquarters. Its goal is to improve all types of athletes via the use of science, passion, and the unrelenting quest of innovation. It has branches all around...