Facebook is used as a social media site to connect people, get in touch with friends, post images, share videos and links, and exchange messages. Users can enter interest forums hosted by organizations such as schools, universities, working institutions, or other groups. Customer partnership is one part of the Facebook business model. With respect to customer relationships, the knowledge approach used helps Facebook to provide customers with an effective, personalized and secure experience. Facebook collects the user`s profile information, the contents or information they are sharing, the details of payment made or transactions carried out within the site, information of friends when they make use of importer tools in uploading the address of friends for searching people on Facebook or inviting new individuals outside the Facebook network (John 113-131). Likewise, it collects information regarding individuals’ action tracks taken on Facebook like poking others, sending gifts or attending an event, accessing browser and device information like the location, browser type and IP address of the user, cookies information together with information received from any other websites where they can share information via Facebook. This aspect of information strategy facilitates the management and improvement of the service, contacting of related services in time, serving personalized advertisements to the users, supplementing profile, making suggestions on the potential applications or friends, and memorizing the account when the user dies.
Similarly, Facebook shares information of the users with third parties whenever permitted by the users. For instance, when one invites an ally to join Facebook, this invitation may have information concerning the other users that the friend may know. Such information is significant for the others in case they wish to search you by either IM or email providers with whom Facebook has partnered with so as to provide the search engines the access to the publicly available information, help, promote and improve the service of Facebook with third parties, advertise its services as well as prevent harm and respond to any legal requests. In a bid to build loyalty and trust to the users, Facebook focuses on providing people privacy control regarding their experience to ensure their information is only shared in the manner they intended. Using the TRUSTe certified confidentiality policy, the users can use powerful and simple tools in controlling the information they share with others (Van Dijck and Poell). Since the inception of Facebook, it has worked to create a trusted and safe environment by demanding its users to use their genuine names. Additionally, Facebook has partnered with safety online experts around the globe besides instituting a worldwide global safety advisory body which its consults in case of any safety concerns.
Facebook has designed many activities that guarantee diverse features besides maintaining distinctive networks on its platform to enable different social needs of the users. The designed functions actually cover features that help to connect with friends as well as meet new individuals, informing them what you do, getting access to huge amounts of applications that are meant for interaction, page linking, entertainment, content publishing while retaining privacy.
John, Nicholas A. “The Social Logics Of Sharing.” The Communication Review 16.3 (2013): 113-131. Web.
Van Dijck, José, and Thomas Poell. “Understanding The Promises And Premises Of Online Health Platforms.” Big Data & Society 3.1 (2016): 205395171665417. Web.