The intriguing book Designing for Emotion by Aarron Walter offers techniques and strategies that can facilitate human connections through design. Designing for emotion is crucial, and the case studies offered assist the reader comprehend this idea. The material discusses practical and tactical skills that can be applied to a variety of design workflows, particularly when designing user interfaces. For instance, the seamless merging of all product components can contribute to the creation of delightful user interfaces like Mailchimp's. Another helpful concept is the design persona, which allows for the creation of designs for websites rather than personas for people. The examples presented are great and very helpful in designing projects that capture the feelings of the users by conveying emotion through small adjustments. However, more examples would make the piece more fascinating especially those that touch on modern experiences. The proposition of a hierarchy of needs for web designers can help in ensuring reliability, usability, and happiness to the users (Walter 35). Although the book gives content that can be found in others, the arguments are clear and concise especially due to many examples provided. The design helps the user to feel a great connection to the site and the fact that the potential risks of exceeding the normal corporate design are highlighted make the stuff more enticing. In addition, ways of dealing with challenges that arise are very clear. The argument that there should be a difference between a legal firm and a standard site clearly clarifies the type of design to use depending on the purpose.
Design psychology has great influence on the understanding of individual and the manner in which they use software, website, and other objects. Incorporation of certain techniques helps in providing customers with positive emotional experience since they become delighted. Therefore, emotional engagement can be very useful in helping designers connect with users and meet their needs. This is an important tool for memorable marketing since it is focusing on user experience. Some people have spent several years in the field of design but Walter seems to know the needs of clients and wants to meet them. Some things such as humor, warmth, and psychology enhance the user's experience due to human interactions.
Another likeable thing about the content is the focus on picking a personality that can cater for the audience to ensure a strong conversation since this is a way of caring for them. In chapter, three creating a design persona for a product is one of the most relevant ideas in this book since it focuses on how a certain product behaves (Walter 28). The UX is quite powerful since it gives a sensation of security and trust in the user. If somebody complains that a website resembles another popular one or that of a competitor, it is clear that it does not cater for the welfare of the user.
In Design for Emotion, everything has been summarized in simple words and the user interfaces are fantastic to use especially in financial applications. The topic is very interesting since it highlights how web service can be of great benefit by expressing more personality in an interesting manner. Everything written by Walter is fun and engaging to any reader and changes the manner in which human interacts with designs on websites and in mobile applications.
Work Cited
Walter, Aarron. Designing for emotion. New York: A book apart, 2011.
