The Advertisement from Star Now
The advertisement was taken from the modeling magazine Star Now. The advertisement specifically conveys the idea of moisturizing skin. It persuades the audience that using the cream will get rid of any unpleasant body scents. The advertisement claims that those who use the lotion will probably get compliments on their lovely fragrances. It appears that many people find unpleasant odors to be a challenge. Additionally, the advertisement states that the creams help to moisturize the skin. Users of the cream in this instance won't experience skin discomfort from physical or environmental variables like temperature.
The Designer's Formal Choices
The designer's formal choices may help in getting the message. The ad copiously uses the blue color to show the calming effect created by the lotion. Nivea consumers can trust the cream's effects as well as have confidence while in multitude. The element of texture enhances the visual implications of the advert. The design also uses lines to illustrate words and dressing. The catchy words are written in a curve line while as the capture paragraph is in a straight line. A blue background color enhances the visibility of the white writings. The principle of harmony is substantial in bringing forward meaning in design (Sullivan, 2016). For this art, viewers are appealed by the illustration despite the use of varying design elements.
The Pictured Woman and the Use of Cream
The pictured woman appears to be smiling and liberally speaking. The designer uses the element of value to display varying hues at around the woman's body. This technique makes the viewers believe that the use of the cream instills confidence. Additionally, the images and words' positioning enables quick comprehension of the ad. The designer selectively places the appealing woman as the dominant image while as the brand name is positioned in a small rectangle at the right bottom corner.
References
Sullivan, E. (2016). The art of illustration (1st ed., p. 3). New York: Dover Publications.
