Since the media industry has seen the introduction of new technologies especially that which are dealing with internet and telecommunications, this has led to significant changes concerning the way audiences consumes media. Recent studies indicate that audiences today do have a more considerable and noteworthy relationship with the producers of the media content. This has made the consumers to have more choice as well as influence on what they consume as media content as compared to producers. With all that powers, for instance, fans of a given media product are nowadays capable of interacting and discussing their opinions, and give suggestions with individuals who are concerned with the same media product across the globe, especially through online platform, chat rooms, fans site among others and this affects the content that is laid to them. In addition, nowadays media producers tend to redefine what they release to the consumers based on the quality of audience engagement as opposed to the number of viewers who do watch the content (Jenkins, 2016).
The relationship that exists between the producers and consumers in the media industry is undergoing a lot of transformations hence the stakeholders of the industry such as fans, audiences, producers, consumers, and corporations are all in the process of being restructured and reorganized take the shape that enhances the industry growth. For long, there has been no relationship between producers and consumers. The provision of the content was based on a one-way approach where producers assumed that consumers were never interested in interacting with them. They assumed that they would just sit back and watch. However, this trend has changed courtesy of the internet which has created a chance for interaction creating a relation between fans community and producers (Piccinini, Gregory, " Kolbe, 2015).
References
Jenkins, H. (2016). Convergence culture: Where old and new media collide. NYU press.
Piccinini, E., Gregory, R. W., " Kolbe, L. M. (2015). Changes in the Producer-Consumer Relationship-Towards Digital Transformation. In Wirtschaftsinformatik (pp. 1634-1648).
