The memo address the following features that should be included in the Barklay's Corporate Blog to make it marketable
Posting attractive images
Using short descriptive headings
Ensuring regularly scheduled posting
Having a variety of post topics
The best feature of food selling blog
Barklay's blog should serve as a marketing strategy to the company and hence including the above features will only help the organization to maximize its sales. This memo is a response to your request on recommendations for improving the company's blog. The recommendations are drawn from the Coca-Cola Journey, Walmart today, and SPARK blogs.
Recommended features
Attractive Images
Images of the company's foods, inside the premises and other products offered to the customers, should create a positive first impression. When the images are attractive, potential customers will likely read the blog and decide to visit or purchase our products to validate the information the company has provided. Given that the Indian food product you created is the best in the country by far, the customers will be impressed and decide to become regular customers.
As evidenced by the picture below from Coca-Cola Journey blog, the image should have bright colors to catch the eyes of the readers. The words in pictures should be visible and they can also be written using different sparkling colors. The images are supposed to be of good size, such that the customers will have a clear visual on every content. The pictures also are supposed to have a description that is informative and creates a positive mood upon reading. The images should serve as a link to direct the customers to the page with the full article.
BODYARMOR Coca-Cola brand image retrieved from: https://www.coca-colacompany.com/stories/coca-cola-to-acquire-minority-stake-in-bodyarmor-with-path-to-ownership
Short descriptive subheadings
A short but descriptive subheading should contain less than ten words to pass the message to the readers of the blog. The description is supposed to show creativity to attract the attention of the customers. Bold letters should be used to ensure visibility. Like any other title, capitalization of each word should be upheld. The subheading should also act as a link to the main article where detailed information regarding the products or services provided is found.
SPARK blog has observed the use of short descriptive subheading appropriately in that they have used bold letters that easily catch the eye of the reader. These subheadings are also links to the main article where the readers are supposed to find the intended message in details. SPARK has also made each subheading to follow an image that facilitates in emphasizing the relevance of the information being shared. Every word in the subheading has been capitalized.
Image with Short Subheading retrieved from SPARK blog as at 22nd November 2018. Retrieved from: https://www.adp.com/spark#
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Regularly Scheduled Posting
These are blog posts that appear regularly on either hourly, daily, or weekly basis. This style of posting helps in creating consistency of the updates provided by the company. The customers and regular readers of the blog benefit from this feature because they always know when to check for the updates in the blog. The posts should display in a reverse order, such that the current posts are displayed first to help the customers access the new updates at a faster rate.
SPARK provides its posts on a daily basis and hence the customers need to visit the blog once to get all the current information regarding the company. The most crucial information is set as the first blog and the others follow in that order. Also, the information found on the first page of the blog is the most current. The old blogs are archived on other pages with various headings at the bottom of the blog page.
Variety of Post Topics
The blog should have various topics regarding the trends that are being experienced in the company. The topics should be drawn from the products being sold, the trends in the human resource, the awards won by the company if any, customers' responses regarding the services offered as well as other developments. Variety of topics facilitate in making the blog dynamic and interesting to visit. The feature will make the readers grow fond of the company and hence becoming regular customers.
Walmart Today blog has very diverse topics which share different interesting stories. The topics are drawn from the type of the customers who visit the company to the manner in which the customers should treat themselves while shopping. Positive message regarding how various challenges such as physical disadvantages can be overcome through online shopping are provided. Therefore, the blog seeks customers from all walks of life.
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Both images retrieved from https://blog.walmart.com/
Conclusion
The Launching of Barklay's Corporate Blog should incorporate features that will facilitate in increasing the number of customers to the company. Some of these features include posting attractive images, using short descriptive headings, ensuring regularly scheduled posting, and having a variety of post topics. If any of the above features require clarification, I will be honored to provide it to you. I really look forward to working with you in making Barklay's Corporate Blog a major source of online customers.
Work Cited
https://www.adp.com/spark#
https://www.coca-colacompany.com/stories/coca-cola-to-acquire-minority-stake-in-bodyarmor-with-path-to-ownership
https://blog.walmart.com/
