Essays on Social Media

This research aims to do an in-depth analysis of the role of the impact of social media on a product's promotional activities (Wood, 2012). It seeks to analyze how the social interaction of the various consumers through social media platforms can be taken advantage of to boost the sales of...

The social media platform acts as a frontline in marketing goods and services in the business firms. Business industries can now access resources that were unavailable building worthiness and creating strategic relationships between the customers and suppliers through interaction. Understanding the social media is a rising necessity for business owners...

Studies on digital marketing have increased with the expansion of the social media space. Many salesmen have realized that social media can significantly aid in reaching out to more customers thereby boosting profits. However, few studies have been done concerning the use of social media as a digital marketing tool...

Social Media and Communication Social media has revolutionized the way we communicate. It has offered a platform that enables us to instantaneously express our experiences and thoughts with relatives, peers as well as strangers globally. One of its benefits is that it allows sharing of information with a large number of...

Obsession with smartphones and the social media can greatly affect stress levels and one’s relationships. Roberts (2016) argues that behavioral and substance addictions to social media can be categorized into six groups namely; tolerance, salience, conflict, euphoria, relapse and withdrawal symptoms. According to Dallas (2016), internet addiction is linked to mental...

Internet has revolutionized global business in the 21st century. It has improved the speed of connecting to the customers international, cost effective in terms of the economies of scale, and provided promising avenues to venture and promote in novel business opportunities to many customers globally (Boulianne, 2017, p. 5). One...

Depression has been on the center of the psychology field for several years now. It is one of the most relevant topics given that it affects more than 20 plus million people (Bassett, Dickerson, Jordan, " Smith, 2016). The causes of it are still under scrutiny with most researchers concluding...

Patrick Gillooly and Cal Newport both offer interesting insights about the effect that social media has on one’s career. In their article both published in the New York Times journal the two debate on whether or not our careers are dependent on social media or not. While Patrick Gillooly defends...

In the society today, social networking has substantially grown as one of the most influential and largest components of the web. The open-ended nature of social networks which people form with the aim of connecting and communicating with others has become a complex paradigm that has evolved into a social...

Avidar, R. (2009). Social media, societal culture and Israeli public relations practice. Public Relations Review, 35(4), 437-439. doi:10.1016/j.pubrev.2009.06.002 Avidar 2009, analyses the evolution of the public relations. The author notes that before digitalization the professionals engaged with the public after a major change. They reacted to industry changes, minimized reputation damages...

The public relation industry has faced dramatic changes over the last few years primarily due to the increase in the use of technology and associated devices. The media channels have also created vast communication opportunities that majority people are now engaged in for both business and personal reasons. The emergence...

The Development of Social Skills The development of social skills start from a tender age and progresses along the development stage as one people interact with members of his or her peers. Moreover, socialization principles need to be conserved along each developmental stage for a better living environment. The development of...