Essays on Social Media

Social Media and E-commerce Social media and e-commerce are products of development of Internet technologies. While social media is hailed as the modern form of communication, e-business is the future of trade. This paper is set to identify how social media is used to improve revenue generation of e-businesses. The study...

Prior to social media, in 1960s, many traditional methods of branding and advertising had dominated the market; however, today their effectiveness is declining (Erkan Solomon, 2017). In other words, the emergence of social media as widely utilized and highly interactive communication platforms is bound to change how firms...

Organizational behavior is termed to as the study of human interactions within a company. Employees have to ensure that they behave in a manner that reflects the conduct that is described in the corporate culture. Poor employee habits tend to have a negative effect on the productivity of an organization....

Obsession with smartphones and the social media can greatly affect stress levels and one’s relationships. Roberts (2016) argues that behavioral and substance addictions to social media can be categorized into six groups namely; tolerance, salience, conflict, euphoria, relapse and withdrawal symptoms. According to Dallas (2016), internet addiction is linked to mental...

Introduction: Using Social Media as a Fashion Marketer makes the task of advertising very easy. The influence of social media on fashion industry has become very strong since last decade and a considerable achievement has been observed. Businesses have adopted social media as an upgradation gadget. Fashion industry is frequent...

Internet has revolutionized global business in the 21st century. It has improved the speed of connecting to the customers international, cost effective in terms of the economies of scale, and provided promising avenues to venture and promote in novel business opportunities to many customers globally (Boulianne, 2017, p. 5). One...

In the modern world, technology has greatly improved the way in which people communicate, shaping the approaches that organizations adopt to communicate their brands to the outside world especially to their existing and potential customers respectively. On social media, various platforms have been embraced by corporations in communicating their brands...

Currency fluctuation in the United States is a major issue characterised by many elements which if not properly addressed may cause serious harm to the weak economies. The focus of the current research is to give a critical approach to some of the factors that businesses and countries can consider...

Critical analysis on how Facebook Advertisement influences the purchasing behavior of GSM (Greenwich school of management) Business Student Purchasing behavior typically refers to the various processes and acts of individuals that are involved in buying and utilizing specific products (Johnstone et al. 2015). Most often, the purchasing behavior of an individual...

Advertising refers to non-personal information communication that is normally influential and paid for in nature regarding ideas, services, and products by recognized sponsors via several media. Whereas, social media is the gathering of public technologies that have facilitated an insurgency is a user-created content, publishing and universal community of customer...

According to a survey by Pew's study, during the UK 2017 general elections, at least twenty percent of the voters claimed, that they had voting decisions influenced after discussions on social media. Further, statistics issued by Ipsos Mori show that about a third of people aged 18-24 years old think...

The development of the new technologies of communication coupled with the rapid increase in the access of internet globally has led the popular growth, spread, and use of social media. Today, more than 900 million people worldwide use social networks sites such as Facebook, WhatsApp, and Twitter among others (Walther,...