Essays on Brand Management

Rebranding is the process of giving a company or institution a new image, either through product packaging or by changing the brand's logo, mission statement, or core capabilities. One of the most important components of any company, huge, medium-sized, or small, is rebranding. A strong rebranding strategy can therefore give...

Comprehensiveness Unlike the ASIS SPC 1-2009 and NFPA 1600, ISO 22301 standard is more comprehensive and organized into various sections or clauses. In total, it has 10 clauses with each having special responsibilities attached. Under clause 4, the requirements, needs and scope for setting up a context of the business continuity...

The branding philosophy focuses on making brands more meaningful and different so that customers can better differentiate their products from those of rivals in order to promote improved sales and brand loyalty. The concept has contributed to the growth of well-known and less well-known labels, with popular brands comprising well-established...