Marketing in Areas of Low-Income by tobacco companies

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Globally, the tobacco industry is a key field that uses vast amounts of capital to promote and advertise its goods on the market. It is perceived as the leading cause of death on a regular basis by consumers. However, businesses face constraints on advertising that require them to move to more innovative ways to outperform and sponsor products through a variety of tactics. Tobacco marketing in high-end communities is subject to a number of bans, and stakeholders are shifting their campaigns to low-income areas to improve their goals. Moreover, the rates of smoking are declining in western nations, and the tobacco industry is investing the resources of marketing into the developing countries to attract young people and the low-living earners. This product acts as the only commodity that kills the consumers if the use is exactly according to the intention of the manufacturers. In the low-income areas, people are subjects to various forms of stress and depression that force them to indulge in smoking as a relieving factor. Its access in the developing countries is also higher than in the affluent nations. Therefore, the tobacco companies_x0092_ insidious advertising accelerates the consumption of the products in the areas with low-income earners._x000c_Conclusion
Marketing is a vital entity in every firm, but the tobacco industry faces the challenge of advertising the products since it spearheads the selling of death. The business experiences a controversy of how to promote poison that kills approximately 1000 people daily worldwide. The situation requires making management operations with caution since the process involves the healthy young people and the athletes. Therefore, the industry argues that tobacco companies are marketing with the aim of building the loyalty of their brands and neither trying to persuade individuals to engage themselves in smoking. It is demoralizing that the promotion is everywhere in the low-income areas, but the industry can utilize these platforms to create warning signs and displays in convenience stores, banks, fuels stations since it does not increase the consumption instead it is maintaining the brands in the market. Tobacco marketing is more prevalent in the developing nations than in the higher-income regions. Hence, the human right associations need to place measures to mitigate these conditions. Therefore, the cigarette industry obviously seems to target the disadvantaged societies.

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