Cognitive Dissonance Cognitive dissonance is a concept in psychology that refers to a condition of psychological discomfort caused by a person holding two opposed and contradictory viewpoints, with the individual's norms, values, and beliefs on one side and the facts of their existence on the other. Thus, cognitive dissonance occurs when...
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Cognitive dissonance is an uncomfortable feeling of conflict that a person may experience when their thoughts, beliefs, and behaviors don’t match up. It’s a psychological phenomenon that’s widely studied by psychologists. People are motivated to resolve cognitive dissonance by taking steps to reduce the feelings of discomfort. This could include avoiding...
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